Google announces expansion of offline gambling restriction ads across 35 countries Ross Kilvington Suswati Basu Google has recently announced an expansion of its Gambling and Games policy on Wednesday (November 19). It comes only weeks after the tech giant changed how it classified sweepstakes casino games, which are no longer considered social … Continue reading Google announces expansion of offline gambling restriction ads across 35 countries
Google Meets Apple On Yellow Brick Road by Laurie Sullivan , Staff Writer, November 20, 2025 Google took its love-rivalry relationship with Apple down the Yellow Brick Road in its newest advertising campaign, which draws a parallel between the Google Pixel 10 Pro and Apple iPhone 17 Pro. The ad campaign plays on the latest … Continue reading Google Meets Apple On Yellow Brick Road
How To Get Your Business on Google and Start Ranking Wisam Abdulaziz Nov 20, 2025 If you have ever asked questions like how do I get my business on Google, how do I make my website show up, or how do I rank higher, the good news is that the process is … Continue reading How To Get Your Business on Google and Start Ranking
Google Calendar now lets you schedule tasks No more meetings with yourself when you need to be productive. Anna Washenko Tue, November 18, 2025 Reuters / REUTERS Productivity setups are a personal thing. Some people swear by to-do lists and apps, some people like scheduling and planners. For those in the … Continue reading Google Calendar now lets you schedule tasks
Google To Advance Bidding Strategy In Ads by Laurie Sullivan , Staff Writer, November 17, 2025 Google will soon introduce “Journey Aware Bidding” in Google Ads, signaling a shift toward a completely new approach to bidding for leads, according to Jyll Saskin Gales, an independent Google Ads coach. The feature appears to use machine learning … Continue reading Google To Advance Bidding Strategy In Ads
Google Reduces Cost Of MMM Tests by Laurie Sullivan , Staff Writer, November 13, 2025 Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers should have the knowledge to recognize the influence of the words … Continue reading Google Brings Down Cost Of Running MMM Tests
Google AI Overviews Drive CTRs Down by Laurie Sullivan , Staff Writer, November 6, 2025 AI Overviews (AIO) seem to significantly affect click-through rates (CTRs) for organic and paid search, but the impact varies based on query type and whether brands receive an AI citation. Brands earned 35% more organic clicks and 91% more paid … Continue reading Google AI Overviews Drive CTRs Down
How to Audit a Google Ads Lead Generation Campaign (Step-by-Step) Wisam Abdulaziz Nov 5, 2025 Running Google Ads for lead generation can drive high-quality prospects, but only if your campaign is structured, tracked, and optimized correctly.At Search Engine People, we audit hundreds of paid search accounts every year to uncover … Continue reading 🚀 How to Audit a Google Ads Lead Generation Campaign (Step-by-Step)
Google Advances Autonomous Agent Transactions by Laurie Sullivan , Staff Writer, October 30, 2025 AI agents are increasingly becoming the operational layer that connects businesses and consumers. That is why Google is working on a real-time streaming architecture as the next step for multi-agent systems. This will allow autonomous AI agents to act as personal shoppers on behalf … Continue reading Google Advances Autonomous Agent Transactions
Google DeepMind Reranks AI-Based Information by Laurie Sullivan , Staff Writer, October 29, 2025 BlockRank, a new ranking model for AI content from Google DeepMind, is designed to solve a new challenge introduced by artificial intelligence (AI) and large language models (LLMs). When generative LLMs emerged to search through AI-based engines, they were required to … Continue reading Google DeepMind Reranks AI-Based Information
