Noticed the new ‘questions & answers’ section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Joy Hawkins on September 8, 2017 In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available … Continue reading 6 things you need to know about Google’s Q&A feature on Google Maps
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. Andrew Goodman on September 8, 2017 Advertisers — especially PPC junkies — want to pay for the … Continue reading Google Attribution: Is Google stepping in because no one else would?
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready. Sherry Bonelli on August 29, 2017 Well, it’s official. Google doesn’t like overly intrusive ads like pop-ups on websites. This sounds … Continue reading Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
How to market your brand using interactive native content — Part 3 In part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness. Jane Loring on June 15, 2017 One of the tech arena’s favorite buzzwords is … Continue reading How to market your brand using interactive native content — Part 3
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth. Jane Loring on May 17, 2017 In the first piece of this series, we examined the different ways interactive content can assist brands in achieving … Continue reading How to market your brand using interactive native content — Part 2
Paul Chaney — August 21, 2017 Follow @pchaney — August 21, 2017 Ask small business owners about the value Google provides for marketing and most will tell you that getting first-page search returns ranks high on their list. While a strong showing in search is vital to your business success, Google offers many more tools … Continue reading 7 Google Marketing Tools Your Small Business Needs
By Larry Alton August 16th, 2017 There is arguably no free resource that’s more valuable to today’s online business than the Google Analytics platform. It’s a tool that would normally cost thousands of dollars per year, but is Google’s gift to you. Having said that, are you making the most out of the platform by … Continue reading 10 Google Analytics Event Goals You Need To Set
Clayton Wood — August 8, 2017 Follow @ClaytonWWood — August 8, 2017 A few days ago I got some interesting Google data when I logged into one of the tools I use to track where keywords are ranked. This tool tracks a large amount of keyword positions over time, and based on the amount of … Continue reading How To Get Your Lost Rankings Back in Google Quickly
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. Dianna Huff on August 2, 2017 In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has another helpful report, … Continue reading 3 ways to use search query data from Google Search Console
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season. Stephen Murphy on August 2, 2017 In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into … Continue reading 4 deceptive Google Analytics metrics that fool retail marketers
