Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead. Kathleen Schaub on August 1, 2025 Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently from one that’s only 20% certain. Still, probability can be hard … Continue reading Why good marketers think in probabilities, not certainties
An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend. Mike Pastore on June 12, 2025 Making the best targeting decisions can have a compounding effect on return on ad spend (ROAS), according to new data released this week by TransUnion. According to the TransUnion analysis, the upside … Continue reading TransUnion data shows importance of good targeting for ROAS
June 15, 2025 Why it’s perfectly normal (and good, even) to question what you do for a living BY Jessica Wilen Jessica Wilen, Ph.D is an executive coach and the founder of A Cup of Ambition, a popular newsletter about working parenthood, the psychology of work, and women in leadership. When my daughter was 2 years … Continue reading Why it’s perfectly normal (and good, even) to question what you do for a living
June 15, 2025 Why it’s perfectly normal (and good, even) to question what you do for a living BY Jessica Wilen Jessica Wilen, Ph.D is an executive coach and the founder of A Cup of Ambition, a popular newsletter about working parenthood, the psychology of work, and women in leadership. When my daughter was 2 years … Continue reading Why it’s perfectly normal (and good, even) to question what you do for a living
Google’s Wiz: Good And Bad Of AI Ad Security by Laurie Sullivan , Staff Writer @lauriesullivan, March 21, 2025 Google has spent nearly $66 billion on its top 10 acquisitions — with half of that spent on acquiring Wiz, estimates CB Insights. But how do you put a price on security — especially when the threats … Continue reading Google’s Wiz: Good And Bad Of AI Ad Security
March 03, 2025 Stress hijacks our ability to make good decisions. Here’s how leaders can help BY Rachel Montañez In today’s high-stakes business environment, stress isn’t just an individual challenge—it’s a force that shapes careers and organizations. The U.S. Department of Labor finds that 83% of workers suffer from work-related stress, and 54% say that work … Continue reading Stress hijacks our ability to make good decisions. Here’s how leaders can help
Google Has ‘Very Good Ideas’ For Ads In Gemini by Laurie Sullivan , Staff Writer @lauriesullivan, February 5, 2025 Google’s Gemini AI assistant does not have ads today, but the company has “very good ideas for native ad concepts” on the platform, said Google CEO Sundar Pichai on the company’s revenue call with analysts and investors. … Continue reading Google Has ‘Very Good Ideas’ For Ads In Gemini
Limited-time discounts are getting people back in the door at quick-service restaurants, but such gains could be fleeting when the deals disappear. BY Jennifer Mattson Fast-food restaurant chains have been seeing an uptick in traffic over the past two months due to the success of limited-time deals and promotions, along with an early rollout of the … Continue reading Fast-food chains are winning back customers with meal deals. Will the good times last?
As 2024 winds down, here are some of the most fruitful spots to look for tax-loss candidates. BY Associated Press The U.S. market gained more than 25% for the year to date through mid-December 2024. That’s a healthy showing by any measure. It doesn’t seem like it would be a market environment that’s conducive to tax-loss … Continue reading Tax-loss selling may be a good strategy this year. Here’s where to look
Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth. Zac Stucki on November 26, 2024 If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$ 100M Offers” at least a half-million times. It feels like … Continue reading How marketers can stop fueling customer churn for good
