Tag Archives: Good

Why good marketers think in probabilities, not certainties

Marketing Skills

Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead. Kathleen Schaub on August 1, 2025      Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently from one that’s only 20% certain. Still, probability can be hard … Continue reading Why good marketers think in probabilities, not certainties →

Why it’s perfectly normal (and good, even) to question what you do for a living

Lifestyle

June 15, 2025 Why it’s perfectly normal (and good, even) to question what you do for a living BY Jessica Wilen Jessica Wilen, Ph.D is an executive coach and the founder of A Cup of Ambition, a popular newsletter about working parenthood, the psychology of work, and women in leadership. When my daughter was 2 years … Continue reading Why it’s perfectly normal (and good, even) to question what you do for a living →

Why it’s perfectly normal (and good, even) to question what you do for a living

Lifestyle

June 15, 2025 Why it’s perfectly normal (and good, even) to question what you do for a living BY Jessica Wilen Jessica Wilen, Ph.D is an executive coach and the founder of A Cup of Ambition, a popular newsletter about working parenthood, the psychology of work, and women in leadership. When my daughter was 2 years … Continue reading Why it’s perfectly normal (and good, even) to question what you do for a living →

Stress hijacks our ability to make good decisions. Here’s how leaders can help

Stress Management

March 03, 2025 Stress hijacks our ability to make good decisions. Here’s how leaders can help BY Rachel Montañez In today’s high-stakes business environment, stress isn’t just an individual challenge—it’s a force that shapes careers and organizations. The U.S. Department of Labor finds that 83% of workers suffer from work-related stress, and 54% say that work … Continue reading Stress hijacks our ability to make good decisions. Here’s how leaders can help →

Fast-food chains are winning back customers with meal deals. Will the good times last?

Fast Food

Limited-time discounts are getting people back in the door at quick-service restaurants, but such gains could be fleeting when the deals disappear. BY Jennifer Mattson Fast-food restaurant chains have been seeing an uptick in traffic over the past two months due to the success of limited-time deals and promotions, along with an early rollout of the … Continue reading Fast-food chains are winning back customers with meal deals. Will the good times last? →

Tax-loss selling may be a good strategy this year. Here’s where to look

Taxation

As 2024 winds down, here are some of the most fruitful spots to look for tax-loss candidates. BY Associated Press The U.S. market gained more than 25% for the year to date through mid-December 2024. That’s a healthy showing by any measure. It doesn’t seem like it would be a market environment that’s conducive to tax-loss … Continue reading Tax-loss selling may be a good strategy this year. Here’s where to look →

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