Tag Archives: golden

How dopamine fuels the golden rule of content marketing

We can leverage the brain’s reward system to engage consumers with value-based content. Jade Bunke on October 25, 2019 Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in influencing behavior to help your business … Continue reading How dopamine fuels the golden rule of content marketing

Golden Handcuffs: Use Equity to Retain Key Employees… Sometimes

Karl Sakas — December 19, 2017 Follow @KarlSakas — December 19, 2017 Wokandapix / Pixabay Worried about losing a key employee? Equity can help keep them… if you do it right. An agency owner reached out for advice because he was considering giving equity to key employees. He was worried they’d leave if they didn’t … Continue reading Golden Handcuffs: Use Equity to Retain Key Employees… Sometimes

Recruiting Via Your Website: 6 Golden Rules to Build Your Career Page

Aashish Sharma — May 30, 2017 Follow @ineedseo— May 30, 2017 When it comes to recruiting a new employee, there are a number of options available to you, and of course, they will depend on a number of factors, including the position, industry, and size of your business. Regardless of the recruitment method used, we … Continue reading Recruiting Via Your Website: 6 Golden Rules to Build Your Career Page

The Golden Rule of Social Selling: Solve Your Customer’s Problem

Tukan Das — February 23, 2017 Follow @tdas— February 23, 2017 The world of B2B selling is changing, fast. And if your team doesn’t keep up, you won’t just lose opportunities – you stand to lose your entire business. Outbound selling relies too heavily on outdated tactics, like telling customers what they need instead of … Continue reading The Golden Rule of Social Selling: Solve Your Customer’s Problem