Tag Archives: Goals

Improve customer experience and hit marketing goals by mapping out the customer journey

HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees. Chris Wood on November 19, 2021 When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, … Continue reading Improve customer experience and hit marketing goals by mapping out the customer journey

Google Ads Group Conversion Goals For Bidding Optimization

Google Ads Group Conversion Goals For Bidding Optimization by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2021 Google Ads introduced several new features around conversion goals on Monday. The conversion goal feature groups actions into categories based on a specific type of conversion. Marketers can use the feature to optimize bidding at the account or … Continue reading Google Ads Group Conversion Goals For Bidding Optimization

How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)

Alejandra Zilak September 19, 2021 Whether you’re a creative, entrepreneur, or into any type of industry where you get to share your gifts with other people, you’re likely aware that the only way to accomplish any level of success is with good marketing. Effective marketing. Smart marketing. But even knowing that on a fundamental level … Continue reading How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)