AI makes software easier to replicate. The vendors that last become part of how customers operate every day. By Tim Hillison Published on June 2, 2026 For 15 years, vendors built GTM systems to acquire customers and accelerate growth. They measured and optimized for what they could see, including closed revenue, pipeline, and … Continue reading Scale gets you in the door, but workflows keep you embedded
New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models. By Constantine von Hoffman Published on April 24, 2026 The consumer journey bounces around so much these days that the marketing funnel should be made of rubber. According to the MiQ Sigma report “From Funnel … Continue reading Consumers ditch the funnel as behavior gets more fluid
LinkedIn’s latest AI changes are redefining how content gains reach, favoring expertise, consistency, and meaningful signals like saves. By Shama Hyder Published on April 23, 2026 A VP of sales published a detailed post on LinkedIn about enterprise deal structures. It received 47 likes, 20 saves, and eight comments on its first day. … Continue reading LinkedIn’s AI is changing how content gets distributed
CFTC’s one-man show gets awkward on the Hill as lawmakers hammer Selig on sports bets, staffing gaps and corruption claims Suswati Basu The Commodity Futures Trading Commission (CFTC) came to the House Agriculture Committee on Thursday (April 16), hoping to talk about market integrity and fraud. Instead, it got dragged into the much … Continue reading CFTC’s one-man show gets awkward on the Hill as lawmakers hammer Selig on sports bets, staffing gaps and corruption claims
A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short. By Mike Maynard February 27, 2026 One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using … Continue reading What gets B2B brands cited in genAI answers
Former Eastville officer gets three years for elaborate inheritance gambling scam fraud Suswati Basu A former police officer from Eastville, Virginia, is headed to federal prison after admitting he conned friends, coworkers and neighbors out of hundreds of thousands of dollars with a story about a nonexistent inheritance to fund a gambling addiction. … Continue reading Former Eastville officer gets three years for elaborate inheritance gambling scam fraud
Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. Steve Bevilacqua on December 22, 2025 For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running … Continue reading What efficiency-first martech gets wrong about creativity
The all-electric Jeep Recon gets official specs and launch price After years of delays the all-terrain EV launches early next year for $65,000. Andre Revilla Wed, November 19, 2025 Jeep Jeep says that the all-electric 2026 Jeep Recon will finally begin production “early next year.” This comes three years after the model’s original … Continue reading The all-electric Jeep Recon gets official specs and launch price
YouTube: What Gets Consumers To Purchase? by Laurie Sullivan , Staff Writer, October 24, 2025 YouTube videos have made it easy for consumers to quickly move from browsing to purchasing. The transition is being supported not only by videos, but also ads. Forty-six percent of consumers said they have purchased a product discovered on YouTube, … Continue reading YouTube: What Gets Consumers To Purchase?
Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms. Shannon Reedy on September 2, 2025 Not long ago, brands could count on SEO and strong storytelling: ranking for valuable search terms while connecting with consumers through compelling narratives. Generative AI has disrupted both sides … Continue reading Generative AI is rewriting your brand story — make sure it gets it right
