By Shalene Gupta July 12, 2023 Amid the climate change crisis, the wake of the pandemic, and rampant inflation, the average American isn’t feeling great about what retirement will look like for future generations. That’s the finding of the 23rd Annual Retirement Survey of Workers from Transamerica Center for Retirement Studies, dedicated to educating … Continue reading From Gen Z to baby boomers, here’s how each generation is saving for retirement
LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’ by Colin Kirkland , June 8, 2023 On the heels of announcing several new ad formats and allowing members to direct message brands, LinkedIn has announced a new generative AI option for ad creation that provides marketers with automated variations of ad copy and headlines. According … Continue reading LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’
Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images by Laurie Sullivan @lauriesullivan, May 4, 2023 Microsoft officially moved to the next generation of search powered by artificial intelligence (AI), combining text, video, images and chat, as well as the ability to share content on social media. Yusuf Mehdi, corporate vice president and … Continue reading Microsoft Bing Enters Next Generation Of AI-Powered Search, Text, Video, Images
Marketing leaders must work with colleagues to generate customer revenue more efficiently and effectively. Here’s how. Scott Vaughan on May 2, 2023 B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Whether you’re applying lead-to-revenue, account-based … Continue reading How to make revenue generation a company-wide effort
By Sarah Bregel April 11, 2023 First, there was a push for a shorter workweek. Then, “quiet quitting” made the rounds. Now, the concept of “bare minimum Mondays” has taken over social media. The latest trends in the workforce emphasize how important self-care and work-life balance are to younger generations. But in order for … Continue reading Gen Z is the least happy generation at work. Here’s how good leaders can set them up for success
AI Powers the Next Generation of Personalized Digital Marketing Michael Scharff / 13 Mar 2023 Companies worldwide already use AI-powered predictive analytics to anticipate behaviors and onboard and retain customers. By all accounts, investment in AI is paying off. Research by NewVantage Partners shows that 91% of surveyed companies in 2022 were increasing investments in artificial … Continue reading AI Powers the Next Generation of Personalized Digital Marketing
By Jeff Beer January 22, 2023 Ever since Pepsi first pitched itself to your parents and grandparents as a youth-focused brand back in 1963—“Come alive! You’re in the Pepsi Generation!”—there has been a steady stream of soda marketing and entire brand launches conceived for the sole purpose of enticing young, cool, (and lucrative) tastebuds. … Continue reading Pepsi’s new Gen Z soda and the futile quest to be the brand of a generation
By Band of Sisters November 25, 2022 More than 30 years ago, we were founding members of our company’s Women’s Resource Network. We wore our power suits and our sensible heels into conference rooms to address the challenge of the day: not enough women in positions of power. Despite an increase in women holding … Continue reading Workplaces are at risk of losing a generation of women leaders—here are 5 things that could help
By Shalene Gupta October 12, 2022 Gen Z is still young, but this demographic cohort has already weathered a global pandemic, rampant inflation, and the ever-present rise of climate change. The oldest among them have had to enter their first jobs while the world was adjusting to remote work and the ramifications of COVID-19, … Continue reading A Harvard career adviser explains how managers can bridge the Gen-Z generation gap at work
By Kathleen Davis October 10, 2022 For some people when they hear the words “workplace discrimination,” it calls to mind a bygone Mad Men era of overt sexism and racism. And while that kind of egregious behavior does happen, the discrimination most prevalent in workplaces can fly under the radar for those not experiencing … Continue reading How workplace discrimination has changed over the last generation
