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4 Significant Ways to Stop Remote Employees From Quitting

Barasha Medhi June 17, 2020 Employee turnover is a major problem that all organizations have to deal with. Not only does it cost a fortune, but it also reduces the organization’s overall employee morale. Considering the global pandemic scenario today, numerous organizations are increasingly opting for a remote-based workforce that may persist long after the … Continue reading 4 Significant Ways to Stop Remote Employees From Quitting

How to Build a Marketing Firm from Scratch: Success in Your Own Business

Angela Hausman, PhD — June 8, 2020 Photo by John Schnobrich on Unsplash Are you an experienced marketer with a passion for promotion, product branding, or logistics? Do you also happen to have an entrepreneurial streak coursing through your veins and always dreamed of being your own boss? If so, think you can build a … Continue reading How to Build a Marketing Firm from Scratch: Success in Your Own Business

Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic

Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic by Laurie Sullivan  @lauriesullivan, May 29, 2020 Italy-based MainAd has expanded into the United States during the COVID-19 pandemic to support programmatic advertising and performance-based services. The company supports clients in Europe and APAC regions and has appointed Ben Segal to U.S. VP of … Continue reading Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 Pandemic

Storytelling: What Every Startup Can Learn from Nonprofit Marketing

Jeilan Devanesan — May 27, 2020 Marketing at a business and marketing at a nonprofit are two very different things. Often I see content marketing strategies that work great for startups, recycled into blog content for ordinary nonprofits to follow. But that’s not always helpful. Nonprofits don’t have sales teams to set up and manage … Continue reading Storytelling: What Every Startup Can Learn from Nonprofit Marketing