Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. Shama Hyder on August 9, 2024 As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in … Continue reading Urban digital transformation: Insights for marketers from global smart cities
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. Chris Wood on August 8, 2024 Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ … Continue reading Retail media networks and advertisers going from guesswork to growth
August 04, 2024 Research reveals the unequal cognitive effort of household chores is harming women’s mental health Researchers studied the invisible dimension of household labor: the cognitive effort that goes into anticipating needs, planning, organizing, and delegating household tasks. BY The Conversation When you think about household chores, you likely think of actions: scrubbing the dishes, … Continue reading Research reveals the damage to mental health from an invisible dimension of household chores
August 03, 2024 4 key lessons about leadership transitions from President Biden passing the torch to VP Kamala Harris A leader’s ability to step aside, suspend their own ego, and give space to their successor signals to the organization that there is little to fear and reason to be hopeful. BY Jessica Bigazzi Foster In life, … Continue reading 4 key lessons about leadership transitions from President Biden passing the torch to VP Kamala Harris
CPSC says Amazon is responsible for hazardous items from third-party sellers The retailer will have to recall products from its Fulfilled by Amazon program. anna washenko Wed, Jul 31, 2024 REUTERS / Reuters The US Consumer Product Safety Commission has determined that Amazon is responsible for hazardous or defective products sold by third-party … Continue reading CPSC says Amazon is responsible for hazardous items from third-party sellers
Skepticism, approval and mixed feelings: people have a lot to say about Google’s reversal on third-party cookies. Anu Adegbola on July 26, 2024 After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem … Continue reading Mixed reactions from ad ecosystem to Google keeping cookies
Microsoft Blocked From Reddit Content, Declined To Play By Rules by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2024 Reddit recognizes that its user-generated content and the ideas behind it have become a valuable source of information for millions — similar to the awareness of what user-generated content could lead to in the early days … Continue reading Microsoft, Other Search Engines Blocked From Indexing Reddit Content
How to Recover From a Failed Startup Deanna Ritchie Editor Most entrepreneurs who start new businesses understand that failure is a significant possibility, but optimistically hope that their startup will defy the odds and become massively successful. No matter how hopeful you are – or how skilled you are as an entrepreneur – a … Continue reading How to Recover From a Failed Startup
In a surprise move, Google announced that Chrome users will have choices going forward that include the third-party cookie experience. More UPDATES. Kim Davis on July 23, 2024 Google said (September 14, 2024) it will not deprecate third-party cookies in the Chrome browser, an about face that left the advertising industry stunned. It will, … Continue reading Third-party cookies will not be deprecated from Chrome
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters. Shama Hyder on July 23, 2024 Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit … Continue reading How to protect your brand from AI dupes
