Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum’s and Experian’s offerings now added. Kim Davis on October 4, 2024 As September drew to a close, so did Oracle Advertising. The withdrawal from the ad … Continue reading What Oracle’s exit from advertising means for the adtech space
We’ve updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest. Kim Davis on October 4, 2024 WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how … Continue reading WordPress moves to ban WP Engine from accessing its resources
X is reportedly now complying with orders from Brazil’s Supreme Court Elon Musk’s platform was blocked in Brazil over its refusal to crack down on hate speech, among other things. cheyenne macdonald Sat, Sep 21, 2024 Reuters / Reuters X is reportedly reversing course after weeks of refusing to comply with conditions … Continue reading X is reportedly now complying with orders from Brazil’s Supreme Court
How to make the final step to go-to-market maturity through a move to platform-market fit, plus its implications for the future of the martech stack. Tim Hillison on September 20, 2024 Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the … Continue reading How to make the jump from product-market fit to platform-market fit
Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse. Gene De Libero on September 18, 2024 As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if … Continue reading How CX transforms marketing from cost center to revenue engine
September 03, 2024 Harris gets a fundraising boost from crypto executives looking for softer regulations Some in the crypto industry are rallying behind Harris rather than Republican nominee Donald Trump, who has courted big crypto donors with friendly policy pledges. BY Reuters Cryptocurrency investors and industry executives calling on Vice President Kamala Harris to pursue a … Continue reading Harris gets a fundraising boost from crypto executives looking for softer regulations
Social media companies can’t be forced to block teens from seeing ‘harmful’ content, judge rules A federal judge struck down part of a Texas law known as the Scope Act. karissa bell Tue, Sep 3, 2024 A federal judge has ruled that social media companies can’t be required to block certain types of … Continue reading Social media companies can’t be forced to block teens from seeing ‘harmful’ content, judge rules
How to translate marketing into hard numbers and proving its worth beyond providing a sales spike. Sarah C. Weiss on August 15, 2024 Marketing ROI. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, … Continue reading Measuring marketing’s impact: From metrics to growth
20% of your tools drive 80% of your results, but how do you determine which tools they are? Gene De Libero on August 14, 2024 This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle … Continue reading 7 strategies for getting the most from your martech stack
Echo AI’s technology is helping Centerfield turn a jumble of unstructured verbiage into actionable customer data. Kim Davis on August 9, 2024 “Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. What we’ve … Continue reading How Centerfield is sifting insights from millions of phone calls
