Denise ChanJune 13, 2015 “Ogres are like onions…we both have layers”, says Shrek in Dreamwork’s hit 3D-animation Shrek. The famous green protagonist uses this analogy to describe his complicated personality. Much like an onion, it can take a while of peeling away frivolous outer appearances to understand the core of who Shrek is. This particular … Continue reading Email Has Moved On From Shrek’s Onion Metaphor
Miriam HaraJune 13, 2015 In a world of anonymity, courtesy of all the social media channels we have, it’s increasingly easier to develop a ‘sub-persona’ (digital persona) of the real ‘you’. Social media engagement has given everyone a voice for their opinions – the good, the bad and the ugly! There’s nothing inherently wrong with … Continue reading Social Media Engagement: Takeaways from Mom
Katherine HalekJune 13, 2015 We all want more blog traffic. Well, actually, what we really want is engagement, leads, and revenue. Inevitably, the more (qualified) traffic you get, the more chance you have of achieving those things too. So yeah, we want more traffic. How do you currently get the traffic you desire? You may … Continue reading 3 Ways To Get More Blog Traffic From The Offline World
Michelle BrownJune 12, 2015 Pins and posts. Fans and favorites. Handles and hashtags. The world of social media has exploded and along with it, there is a lot of lingo to add to your arsenal of digital knowledge. So reference this handy social media glossary to get up to speed, check your knowledge and impress … Continue reading Social Media Glossary – Understanding Social Media from A to Z
James ClearJune 12, 2015 When I built my first website a little over three years ago, I had no idea what I was doing. Naturally, I figured that looking at what other websites and blogs had on their pages would be a good place to start. I started seeing sites with social media buttons, email … Continue reading The Power Of Less: I Removed Every Inessential Thing From My Website And Here’s What Happened
Laurie Sullivan @lauriesullivan, (June 12, 2015) A research paper that recently resurfaced, penned by Saikat Guha, senior scientist at Raytheon BBN Technologies and a partner at Microsoft Research, investigates the possibility of running Web ads from local host computers. The research outlines his plan to reduce costs and improve privacy, as well as remove the … Continue reading What If Brands Could Serve Ads From A Personal Computer?
Steve CameronJune 9, 2015 Online advertising is easy… at least it’s made to look that way by those that sell it. Anyone who has dipped their toes in the Google waters knows that it is actually far from easy. Sure, it’s easy to set up your account and get your ads running, but it’s hard … Continue reading What Can Online Advertisers Learn from Print?
Felicia AlexanderJune 8, 2015 2014… Ah, the year I decided to start my own blog. I knew plenty of people who ran successful blogs, so I thought, “If they can do it, so can I, right?” Well, yes – sorta. In the beginning, I had lots to say (which hasn’t changed). I was also excited … Continue reading How to Save Your Blog From Publishing Fails
Simon JohnstonJune 8, 2015 This is going to be Legen-wait-for-it… I am not sure if the writers of How I met your Mother were deliberately drawing parallels between their key themes and email marketing, but applying the lessons from one of my all time favourite sitcoms with my work passion – email – has provided … Continue reading 6 Lessons About Email From ‘How I Met Your Mother’
Dennis YuJune 6, 2015 I charge a premium for consulting. Clients pay for your years of experience, not how many minutes you spent on an issue. If you were to compare a jet aircraft versus a Greyhound bus, you might conclude the cross-country trip of 3 days and 2 hours (74 hours) is a great deal for … Continue reading Bad Business Decisions From Good Statistics
