Alice Corner — November 21, 2019 Wokandapix / Pixabay Black Friday is upon us once again and whilst everybody is plotting out their discount TV purchases, and working out the best deals for their flights, did you know SaaS companies are also offering discounts? This is the time of the year that people start to … Continue reading Make Your 2020 Easier With These SaaS Black Friday Deals
Victoria Taylor — November 21, 2019 As Black Friday approaches, it’s expected to be bigger and better than 2018, which pulled in a record $ 6.22 billion in US online sales alone. But Black Friday isn’t just for the American market – Finder.com has seen a rise in sales in the UK, Europe and South … Continue reading 5 Ways to Optimize Your eCommerce Store for Black Friday
Amanda Clark — October 30, 2019 Follow @GrammarChicInc Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to … Continue reading 4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out
Syed Balkhi — October 9, 2019 Follow @SyedBalkhi Black Friday, one of the biggest shopping days of the year, is fast approaching. If you want to take advantage of Black Friday and generate more sales for your business, you need to start preparing for this crazy day now. But with so many awesome Black Friday … Continue reading How to Use FOMO to Boost Black Friday Sales
The data show growth for other retailers, but Amazon captured the bulk of sales. Greg Sterling on July 19, 2019 Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber Monday combined. Indeed, Prime Day has established itself as a third online shopping mega-event (the … Continue reading Just how black was ‘Black Friday in July’ for retailers not named Amazon?
What marketers can learn from the downsides of a record-breaking holiday sales weekend. Robin Kurzer on December 6, 2018 Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber … Continue reading Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend
Jeremy Souza — November 27, 2018 — November 27, 2018 All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. We hope you gathered in lots of sales and a bunch of new customers. But, you’ve also generated a spreadsheet full of numbers that tell you … Continue reading How to Maximize Your Black Friday & Cyber Monday Email Data
Robert Woo — November 26, 2018 — November 26, 2018 With the rise of Cyber Monday and deals extending through the end of December into January, modern shoppers will be out in force much earlier and later in the season and into the new year. Check out the trend of sale prices over the years … Continue reading 6 Post-Black Friday Tips for Merchants
Facebook’s Ad Platform Disapproves Of Black Friday Ads by Laurie Sullivan @lauriesullivan, (November 22, 2018) Facebook’s glitch in its system for buying online ads has experienced outages and high disapproval rates just days before one of the busiest online shopping days of the year. The glitch: Black Friday ads are being rejected by Facebook, according … Continue reading Facebook’s Ad Platform Disapproves Of Black Friday Ads
Expected winners include Best Buy and Macy’s while foot traffic declines will be seen at Chick-Fil-A, Wallgreens and Ace. Greg Sterling on November 21, 2018 at 1:07 pm Starting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the Black Friday shopping frenzy. Gravy Analytics has … Continue reading Data: Retailers that can expect to see Black Friday store visits and those that won’t
