Tag Archives: Friday

How Personalization Impacts A Brand’s Black Friday, Cyber Monday

How Personalization Impacts A Brand’s Black Friday, Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (November 22, 2018) Like the jingle of bells on Santa’s sleigh, the message of personalizing the experience for consumers who visit a brand’s website or conduct a search on the Google and the Bing engines rings loud and clear.  Some … Continue reading How Personalization Impacts A Brand’s Black Friday, Cyber Monday

The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion

Here’s a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it. Kirk Williams on November 21, 2018 at 1:52 pm Welcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs and … Continue reading The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion

Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers

Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. Kyle Henderick on November 15, 2018   With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These … Continue reading Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers

5 Email Marketing Tactics to Increase Sales by 90% This Black Friday

James Scherer — October 30, 2018 — October 30, 2018 Email is one of the biggest drivers of sales around Black Friday. Do you have your strategy in place? This article will focus on five major email marketing tactics, specifically for Black Friday. The tactics in this post have increased purchase-rates by 90%, on average, … Continue reading 5 Email Marketing Tactics to Increase Sales by 90% This Black Friday

Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers

Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans study. Robin Kurzer on October 17, 2018 at 3:06 pm A new study out this week from ad platform Nanigans suggests that most retail marketers plan to prioritize their digital advertising spend on Black Friday — and ignore … Continue reading Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers

How to Prepare Your Online Store for Black Friday Cyber Monday [Checklist]

Nicole Blanckenberg — October 9, 2018 Follow @https://twitter.com/NicoleBlancken — October 9, 2018 It is time to prepare your online store for Black Friday Cyber Monday! Last year, Black Friday generated $ 5 billion in sales in just 24 hours – and that’s in America alone, as 58 million people opted to only shop online, leaving … Continue reading How to Prepare Your Online Store for Black Friday Cyber Monday [Checklist]