Tag Archives: Friday

How to Use Psychological Triggers to Increase Black Friday Sales

Karen Repoli November 7, 2021 Black Friday is right around the corner and your mind has probably turned to how to get your piece of the holiday market. Did you know? “It costs 16x more to nurture a new customer to the same level of revenue contributionas your existing, loyal customers.” (Francis Buttle) If your … Continue reading How to Use Psychological Triggers to Increase Black Friday Sales

The Black Friday Beat: The Best Email Cadences, And Who’s Using Them

The Black Friday Beat: The Best Email Cadences, And Who’s Using Them by Ray Schultz , Columnist, November 5, 2021 Brands gearing up for Black Friday should not skimp when it comes to email frequency, judging by Email is the new Black (Friday), a study from Pathwire in partnership with Ascend2.  Of the email teams … Continue reading The Black Friday Beat: The Best Email Cadences, And Who’s Using Them

Should You Let Employees Shop During Work Hours? (Black Friday 2020)

Dale Strickland November 24, 2020 Black Friday and Cyber Monday are coming up soon, which means that instances of employees shopping at work are going to skyrocket. As a manager you’re going to be faced with quite the dilemma: Should you let your employees do their holiday shopping during work hours? In this article I’ll … Continue reading Should You Let Employees Shop During Work Hours? (Black Friday 2020)

Why PIM is Essential for Your Thanksgiving and Black Friday Marketing Strategy

Shashin Shah November 12, 2020 Did you know that in 2019 digital selling accounted for 20.1% of the entire holiday sales, and Thanksgiving Day alone saw online sales cross the $ 4 billion milestone for the very first time? Shopping has always been big on these occasions, even with 2020’s disastrous impacts, it won’t be … Continue reading Why PIM is Essential for Your Thanksgiving and Black Friday Marketing Strategy