Tag Archives: Friday

Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

From steep discounts on popular SaaS tools to special offers on professional courses, we’ve rounded up a few Black Friday and Cyber Monday deals for our readers. Jennifer Cannon on November 26, 2019 Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also … Continue reading Black Friday and Cyber Monday deals on SaaS, digital marketing tools and online courses for marketers

Killing Black Friday: Security Firm Warns Of Holiday Email Scams

Killing Black Friday: Security Firm Warns Of Holiday Email Scams by Ray Schultz , Columnist, November 27, 2019 Here’s a development that shouldn’t please anyone in this business: Forbes has published an article by Zak Doffman, founder of security firm Digital Barriers, warning people to be careful about the Black Friday emails they open. We … Continue reading Killing Black Friday: Security Firm Warns Of Holiday Email Scams

Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

How to stand out in your subscribers’ inboxes during the holiday rush. Jennifer Cannon on November 25, 2019  This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks … Continue reading Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out

Amanda Clark — October 30, 2019 Follow @GrammarChicInc Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to … Continue reading 4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out

Just how black was ‘Black Friday in July’ for retailers not named Amazon?

The data show growth for other retailers, but Amazon captured the bulk of sales. Greg Sterling on July 19, 2019 Amazon said this Prime Day (July 15-16) was “the largest shopping event in Amazon history,” with sales exceeding Black Friday and Cyber Monday combined. Indeed, Prime Day has established itself as a third online shopping mega-event (the … Continue reading Just how black was ‘Black Friday in July’ for retailers not named Amazon?

Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend

What marketers can learn from the downsides of a record-breaking holiday sales weekend. Robin Kurzer on December 6, 2018 Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts kept apace throughout the Thanksgiving weekend, totaling a record $7.9 billion in online sales on Cyber … Continue reading Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend