Tag Archives: Four

Four Tips for Getting an A/B Testing Program off the Ground

Brendan JacksonSeptember 6, 2015 When running any kind of digital advertising campaign, it’s easy to look at the end results and declare which channel worked better than others, shift budgets, and move on. Take the following example: your target cost per lead (CPL) is $ 25, your paid search campaign CPL is $ 19, your … Continue reading Four Tips for Getting an A/B Testing Program off the Ground →

Four Competencies That Build Trust

Corporate

Eric DouglasSeptember 3, 2015 When employees feel high levels of trust, they feel a sense of calm happiness. They take pride in their work, they communicate openly and honestly, and to the extent they can, they think of themselves as stewards, running the business like they own it. A lack of trust breeds the opposite … Continue reading Four Competencies That Build Trust →

Four Ways Entrepreneurs Can Handle Growing Pains

Entrepreneurship

Brooke BallardJuly 29, 2015 In the past six months, B Squared Media has more than doubled in business. But instead of writing a blog post on how awesome we are, I want to talk about how to handle growing pains. A little dose of #RealTalk: I’ve been in “hustle mode” for about ten months; working … Continue reading Four Ways Entrepreneurs Can Handle Growing Pains →

Eradicating Micromanagement: Four Steps to Building a Culture of Autonomy

Productivity

Eric ChesterJuly 14, 2015 On-fire employees—the kind you’re perpetually attempting to hire, develop, and retain—need some latitude to make decisions in the workplace. The companies that are known for being the best places to work in their respective industries train, trust and empower their people to think and act on their own. In its 2014 Employee … Continue reading Eradicating Micromanagement: Four Steps to Building a Culture of Autonomy →

Four Easy Productivity Hacks That Will Relieve Your Overwhelmed Work Brain

Productivity

Ali VafaiJuly 8, 2015 Just like the Starbucks mug merrily sloshing in your center console, the pace of modern life could be figuratively causing your cup, to run over. We are constantly asked to work on multiple projects while remembering our schedules, follow up with our team members while answering email, and plan ahead while … Continue reading Four Easy Productivity Hacks That Will Relieve Your Overwhelmed Work Brain →

Four Ways to Maximize Engagement on Tumblr

Tumblr

Mitt RayJuly 6, 2015 Are you taking steps to boost your Tumblr presence? Would you like to learn the best way to increase engagement for your brand on Tumblr? Tumblr is the fastest growing social network; Tumblr is growing faster than Pinterest and Instagram. If you are serious about improving your visual social media presence, … Continue reading Four Ways to Maximize Engagement on Tumblr →

Four Ways Colleagues Drive Each Other Nuts

Collaboration

Liz KislikJune 19, 2015 You see your colleagues every day, or at least several times a week. You all get along, appreciate each other’s good intentions, and care about the company. And yet, some of your colleagues’ behaviors drive you absolutely nuts. Here are some common types of challenging behaviors, and a few suggestions for … Continue reading Four Ways Colleagues Drive Each Other Nuts →

Four Must-Have Tools For Online Marketing

Online Marketing

Susan GilbertJune 10, 2015 Increase Your Online Reach With These 4 Marketing Tools Marketing online doesn’t take a rocket scientist to figure out, and you don’t need a large budget to create a winning strategy. What your brand or business does need, however; are the right tools in place. Would you like to improve your … Continue reading Four Must-Have Tools For Online Marketing →

Why Services Should Be Part Of Your Product Strategy – And Four Ways To Get Started Now

Customer Service

Shelly DuttonMay 22, 2015 Today’s customers are inundated with choices. Whether bottled water or mobile devices, there are hundreds of brands to choose from. And sometimes competing brands offer products with similar features, benefits, and price. Because the marketplace is oversaturated with little differentiation, customers are changing how they make their final purchase decisions. No … Continue reading Why Services Should Be Part Of Your Product Strategy – And Four Ways To Get Started Now →

Four Tough Questions Startup CEOs Need to Ask to Scale

Corporate, Startups

James Geshwiler and Lori Dernavich Mark Organ thinks very differently about how to evolve as a founder-CEO now that he’s on his second company. A decade ago, Mark co-founded customer relations management software company Eloqua. “I held on too long to all the details of the business,” he says. Even though the company had reached … Continue reading Four Tough Questions Startup CEOs Need to Ask to Scale →