Tag Archives: Foolish

How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. Andy Taylor on May 26, 2017   Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen … Continue reading How to compare paid search and organic search without sounding foolish