Tag Archives: Focused

Structuring AI for marketing impact through focused, real-world activation

AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose. Melissa Reeve on October 23, 2025       The energy at this year’s INBOUND conference was electric, with one topic dominating the hallways, keynotes and coffee chats — artificial intelligence. Everyone was talking about … Continue reading Structuring AI for marketing impact through focused, real-world activation

Make this simple mindset shift to reject negativity and stay focused on success

August 18, 2024 Make this simple mindset shift to reject negativity and stay focused on success A positive mindset shift can literally change our perception of reality. BY Yonason Goldson We all love the summertime. The long days.?The warm evenings.?The wind in the trees.?The opportunity to visit faraway places. We love the summer until everything we love … Continue reading Make this simple mindset shift to reject negativity and stay focused on success

Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel

Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel by Richard Whitman , Columnist, March 9, 2023 Media and marketing consultant ID COMMS has published a report that includes major themes that will be prominent in this year’s agency pitches. Interestingly, while media pricing will always be a factor to some … Continue reading Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel

I’m a Black CEO and these are my top tactics to stay focused and deliver results

  By Brennan Nevada Johnson February 16, 2023   My business is 100% Black-owned and I’m the founder and CEO. I run a small corporation where I provide PR and media relations to tech companies and startups. Prior to leading my own venture, I freelanced and consulted full time on the side of corporate jobs … Continue reading I’m a Black CEO and these are my top tactics to stay focused and deliver results

Performance Media Shops Reorganize C-Suites, Become More Strategically Focused

Performance Media Shops Reorganize C-Suites, Become More Strategically Focused by Joe Mandese  @mp_joemandese, June 16, 2022 It may seem like a coincidence that two major performance media agencies announced strategic reorganizations this morning, but I think it speaks to the fact that performance is more than just moving needles, and is becoming much more integrated … Continue reading Performance Media Shops Reorganize C-Suites, Become More Strategically Focused