Jana Christoviciute — July 18, 2017 — July 18, 2017 You may have noticed the trend towards Facebook flexible placements (i.e., placement optimization). Are these worth incorporating into your account? In this article, we cover the main advantages of placement optimization and why you should include it in your marketing strategy. The benefits sound a … Continue reading Facebook Flexible Placements: The Why and How
Shawn Overcast — July 11, 2017 Follow @sovercast — July 11, 2017 OpenClipart-Vectors / Pixabay Elon Musk acts like space is the next frontier, but business pioneers know true innovation is happening on terra firma. Instead of exploring the cosmos, business leaders are experimenting with office dynamics. The 21st-century workplace is characterized by perpetual changes … Continue reading Flexible Leaders Will Rule the Employee-Centered Workplace
Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. Janet Driscoll Miller on April 17, 2017 Like any marketing channel, SEO is an investment. Whether you’re using in-house … Continue reading Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
by Annemarie Walkling April 4, 2016 Follow @Annemarie_HRApril 4, 2016 Discover why flexible employee schemes underpin the future of collaborative working. If you’ve got a decade or more of HR experience under your belt, you’ll notice the traits that unite the candidate pool are changing a lot faster these days. Douglas Coupland’s Generation X had … Continue reading Flexible Employee Schemes: Get the Flex-appeal Your Company Needs
by Rick Lepsinger March 23, 2016 Follow @onpoint_llcMarch 23, 2016 To say that leadership is important for the success of a company does not mean that a chief executive can single-handedly determine the fate of the company, as suggested by some journalists and leadership gurus. By now we are so used to seeing corporate leaders … Continue reading What Leaders Are Not: Flexible Leadership Fundamentals
by Rick Lepsinger March 4, 2016 Follow @onpoint_llcMarch 4, 2016 It’s time to put an end to a decades-long debate. For years, leadership consultants have discussed the differences between leadership and management and which approach is more effective. Some contend managing and leading are mutually exclusive roles that require different values and traits. This conventional … Continue reading Flexible Leadership: Learning to Lead and Manage
Claire TaylorOctober 15, 2015 The landscape at work has changed drastically over the last several decades. According to the United States Department of Labor, women constituted 47% of the workforce in 2012, up from 38% in 1980. Employees over 55 years old have grown from 12% of the workforce in 1992 to 21% in 2012, … Continue reading What Are The Benefits Of Flexible Work Arrangements?
Elna CainOctober 7, 2015 PPC marketing isn’t solely about search engine ads anymore. With technological advancements comes the need to alter and enhance advertising strategies. You must be willing to adapt and do what’s necessary to gain cost-effective click-throughs on all the various platforms. Whether you represent a major corporation or small creative business, you’ll … Continue reading Taking PPC to The Next Level by Staying Flexible
