By Alex Daly and Ally Bruschi January 25, 2024 As leaders, the first question we always get when we tell people that we successfully adopted a 4-day workweek at our company is: How did you measure performance and success? As client services professionals in PR, we are used to the KPI question. We get … Continue reading How we found a version of a 4-day workweek that fits our company
Alejandra Zilak January 12, 2022 Your website is an integral part of your business. Not only does it provide information about what you do, why you’re great at it, and your pricing, it also serves as an opportunity to establish yourself as an industry expert any time someone does an online search about what you … Continue reading Custom Website Design vs Template: Pros and Cons + How to Decide Which One Fits Your Business
Stefan Palios September 2, 2020 Anyone looking for a job right now knows that there are thousands of job titles available – even in the same profession. What used to be called customer “service” is now known as support, success, or other weird names like “guru” or “ninja.” The same trend applies across almost all … Continue reading Every Job in the World Fits into These 5 Categories. Which Do You Have?
Erika Giles August 19, 2020 Subdomains and subfolders each offer different features and SEO benefits for your website. But, the age old question between search engine optimizers is which one is better for SEO rankings? Subdomains or subfolders? The answer often depends on the needs of your site, but it is also helpful to have … Continue reading Subdomain vs. Subfolder: What Best Fits Your SEO Needs?
Jeremy Durant — April 17, 2018 Follow @BopDesignSD — April 17, 2018 If you see B2B blogging as a critical component of your firm’s ongoing digital marketing strategy, you should start planning during the website design phase – it should not be an afterthought once your website is launched. In this blog, we take a … Continue reading B2B Blogging: How a Blog Fits Into Your Web Design Strategy
by Matt OsitSeptember 25, 2016 Direct store delivery offers some significant advantages to manufacturers and distributors that want better access to their end customers, including the ability to move products through the supply chain more quickly. Although direct store delivery is often associated with the grocery industry, higher supply chain velocity—being able to put their … Continue reading Direct Store Delivery: 6 Signs It Fits Your Business
by Laurie Sullivan, Staff Writer @lauriesullivan, June 23, 2016, 12:37 PM The digital shelf is becoming increasingly competitive. Brick-and-mortar market share doesn’t guarantee an advantage for brands when it comes to ecommerce. Search can help drive traffic through several emerging innovations such as deep learning and artificial intelligence, even on Web sites, but other new … Continue reading The Future Of Ecommerce And How Search Fits In
Jake HaslerAugust 25, 2015 Why do we even make Landing Pages? Harry Potter and his wand. It would be nice if our landing pages could be generated at the flick of a wand, but unfortunately, our magic skills haven’t quite arrived yet. Harry couldn’t use just any old wand he wanted. He went to Olivander’s, … Continue reading How to Create a Landing Page Strategy That Fits Your Needs
Zach EttenApril 7, 2015 Did you know that you are 475 times more likely to survive a plane crash than you are to click a banner ad? According to these statistics provided by online marketing research firm Solve Media, it’s obvious that run of the mill standard ad formats just won’t cut it anymore. People … Continue reading How Native Advertising Fits Into Content Marketing
