Laura Patterson June 22, 2021 In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. There have been many meetings over the years where I’ve shared a story about summer weekends with my grandparents as a child to help companies understand … Continue reading How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition
Heather R. Morgan — July 28, 2017 Follow @HeatherReyhan — July 28, 2017 Julien Sister Cold emailing often reminds me of my favorite outdoor sport—fishing. As the daughter of a retired fish biologist, I’ve been fishing since I could barely walk. To catch a lobster or hook a trout, you need two entirely different approaches: … Continue reading Apply These 3 Fishing Tips to Make Your Sales Emails More Enticing
Joseph Riddle — May 17, 2017 Follow @josephriddle13— May 17, 2017 It was a staple of the cartoons from my childhood: Seated on a river bank, an eager fishing enthusiast casts a line into the water and begins reeling in the line, imagining trout for dinner. Cue the laugh track — what breaks the surface … Continue reading Fishing for Data Freedom, Landing an Unwelcome Surprise
Jacob Orosz — April 9, 2017 Follow @jacoborosz— April 9, 2017 Selling a business with a fishing rod is like casting a line, dropping the lure, and waiting. In the real world, this involves confidentially marketing your business for sale using various media: online media, trade publications, newspapers, and others. This is a passive approach, … Continue reading Fishing vs. Hunting: Which is the Right Way to Sell Your Business?
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B. Jacob Baadsgaard on June 24, 2016 I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line without so … Continue reading Fishing for B2B success: How to use AdWords to “land a big one”