Tag Archives: Fell

Merkle Transitioned To Google PMax, Then Ad Performance Fell

Merkle Transitioned To Google PMax, Then Ad Performance Fell by Laurie Sullivan , Staff Writer @lauriesullivan, October 30, 2023 Matthew Mierzejewski, head of search at Merkle, believes artificial intelligence is contributing to inconsistent performance after Google required agencies and brands using its Smart Shopping campaigns ad technology to transition to Performance Max, which uses machine-learning models to optimize bids … Continue reading Merkle Transitioned To Google PMax, Then Ad Performance Fell →

Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe

Reports

Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe by Laurie Sullivan @lauriesullivan, August 8, 2023 Online prices in July 2023 fell 1.6% year-over-year (YoY), marking the eleventh consecutive month of YoY price decreases, according to the Adobe Digital Price Index (DPI). Prices fell for 11 of the 18 categories tracked by Adobe … Continue reading Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe →

Digital Spending And Order Volumes Fell In Q1: Salesforce

Digital Strategy

Digital Spending And Order Volumes Fell In Q1: Salesforce by Ray Schultz , April 14, 2022 Digital spending has declined globally by 3% YoY, according to the Q1 Shopping Index from Salesforce. In addition, traffic was down by 2% and order volumes by 12%. But Salesforce projects that consumer confidence and online spending will level … Continue reading Digital Spending And Order Volumes Fell In Q1: Salesforce →