by Laurie Sullivan, Staff Writer @lauriesullivan, November 18, 2016 Nearly one third of all Google searches show local intent, and 76% of people who search on their smartphone visit a business within a day. Search marketers that have heard those numbers repeatedly now have an opportunity to capitalize on services that support local search and … Continue reading Data From Local Search, Reviews, Recommendations Feeds The Beast
by Cory Treffiletti, Featured Contributor, November 9, 2016 Being customer-centric is a buzzworthy topic these days. Every company pays lip service to being customer-centric, but in most cases it is simply that: lip service. Most companies simply come up short. Customer-centricity is easy to talk about and hard to do. First off, you have to … Continue reading Customer-Centricity: Avoid Speeds And Feeds, Speak To Needs
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future). Christi Olson on May 20, 2016 If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at … Continue reading Move over, text ads: How data feeds are driving new search experiences
The social bookmarking site is accelerating its advertising efforts in the U.S.; it previously only served paid ads in category and search results. Martin Beck on January 27, 2015 Pinterest is finally stepping on the advertising accelerator. The company announced today that it has started pushing Promoted Pins into the home feeds of users. … Continue reading Pinterest Is Now Pushing Promoted Pins Into Users’ Home Feeds
