September 22, 2025 5 time-saving Outlook features you’re probably overlooking I’m a big fan of efficiency, mostly because I’m also a big fan of doing as little work as possible while still getting things done. Thankfully, Microsoft Outlook is packed with hidden gems and clever little features designed to make work life easier. The only … Continue reading 5 time-saving Outlook features you’re probably overlooking
Marketers often feel left behind in the CDP race, but the real success lies in mastering the fundamentals that keep data reliable and campaigns durable. Matthew Niederberger on September 18, 2025 Walk down any beach in summer and you’ll see them. Children bent over in the sand, proudly shaping turrets and moats into perfect … Continue reading Why chasing shiny CDP features leaves marketers feeling like imposters
Entain details new sportsbook features to enhance customer experience Graeme Hanna Entain has unveiled a range of new features as part of its ‘product innovation strategy’ to enhance its betting offerings across the United States, the United Kingdom, and Brazil. The tools, aimed at improving the customer experience, include faster withdrawals, new BetBuilder technology, live … Continue reading Entain details new sportsbook features to enhance customer experience
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed campaigns. Elizabeth Marsten on July 3, 2025 Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. To ensure your brand gets the … Continue reading 5 Amazon Ads features you’re not using — but should be
Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools. Constantine von Hoffman on May 14, 2025 Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced … Continue reading Twilio unveils new features for customer data platform
The new feature is available in fashion, beauty, home goods and electronics categories. Barry Schwartz on April 29, 2025 OpenAI is rolling out shopping features within ChatGPT Search, starting with fashion, beauty, home goods, and electronics categories. The shopping features will guide users to find the right product for their queries or questions. What is … Continue reading OpenAI adds shopping features to ChatGPT Search
Level up your content tool stack with these highly effective yet oft-underrated content and SEO tools. Jessica Foster on April 10, 2025 In pursuit of creating the most interesting, creative and drool-worthy marketing content, I’ve become a bit of a software nerd. There are countless tools to choose from — the ones everyone knows, … Continue reading 12 over-looked content marketing tools and features you should be using
Don’t give up on the phone as a channel until you see how call analytics platforms can transform your marketing. Mike Pastore on March 18, 2025 Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, … Continue reading 10 features and capabilities you need in a call analytics platform
Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. Mike Pastore on February 4, 2025 You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. … Continue reading 9 features your marketing team needs in its project management tool
The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center. Constantine von Hoffman on December 20, 2024 “The only thing we’re going to do at Salesforce is Agentforce.” That’s what Salesforce CEO Marc Benioff said in September when introducing the AI agents. … Continue reading 4 key features in Salesforce’s Agentforce 2.0
