Tag Archives: Factors

Referral Strategy: The 7 Factors of a Profitable Referral Incentive Strategy

Jessica Edmondson — January 15, 2018 Follow @ContentMktg2 — January 15, 2018 Upon identifying your referral sources, developing a recruitment strategy, creating a sales enablement plan and developing a plan to enable referral sources, it’s time to build a referral strategy for your incentive that drives more high-quality referrals. This portion of your referral strategy … Continue reading Referral Strategy: The 7 Factors of a Profitable Referral Incentive Strategy

Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy

Jennifer Lux — December 30, 2017 — December 30, 2017 At the genesis of Google’s search engine algorithms, near the end of the 20th century, ranking signals were as simple as matching keywords and counting backlinks. Today, Google changes its search algorithm upwards of 600 times a year and rolls out at least one notable … Continue reading Are Keywords Dead? 10 Essential Ranking Factors to Include in Your SEO Strategy

SEO ranking factors for 4 business verticals and what they mean for local businesses

As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 8 practical takeaways to boost search rank. Wesley Young on November 7, 2017   SEO for local business has gone through a number of changes. First, local businesses … Continue reading SEO ranking factors for 4 business verticals and what they mean for local businesses

SEO Ranking Factors in 2017: What’s Important and What’s Not

What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action. Jessica Thompson on October 26, 2017   As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align … Continue reading SEO Ranking Factors in 2017: What’s Important and What’s Not

The Periodic Table of SEO Success Factors: 2017 edition now released

Mobile, direct answers & site speed factors gain greater weight. Danny Sullivan on June 13, 2017     Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors … Continue reading The Periodic Table of SEO Success Factors: 2017 edition now released

5 Offline Local Business Factors That Surface In Online Reputation: Part I

5 Offline Local Business Factors That Surface In Online Reputation: Part I by Miriam Ellis , Op-Ed Contributor, June 12, 2017 Consumer sentiment counts. Look up almost any local business by name on Google and the results that rank highly and feature reviews make it apparent that the offline world is where local reputations are … Continue reading 5 Offline Local Business Factors That Surface In Online Reputation: Part I

Sources Of Follower Growth – These 7 Factors Boost A Channel’s Growth Rate

Mona Hellenkemper — June 9, 2017 — June 9, 2017 You can separate the good from the bad: Organic follower growth trumps fake follower growth! But how can a channel gain organic followers constantly and ensure that the account increases steadily? In this post, we will explore the main sources of follower growth which impact … Continue reading Sources Of Follower Growth – These 7 Factors Boost A Channel’s Growth Rate