Tag Archives: Facebook

3 Tactics to Enhance Your Client’s Facebook Campaigns with Video Advertising

Colin OsingJuly 3, 2015 Facebook’s recent shift and emphasis on video content has opened up a world of video advertising opportunities for brands and agencies. Ad execs are now realizing that video is the next big tool for targeting the platform’s huge video viewing audience and getting higher conversions on their Facebook ad dollars. Click-through … Continue reading 3 Tactics to Enhance Your Client’s Facebook Campaigns with Video Advertising →

Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Videos”

Video publishers will get 55% share of revenue for ads that appear near their content in a new algorithmically created Suggested Video feed. Martin Beck on July 1, 2015  Facebook is turning up the heat on YouTube. Starting this fall, Facebook will offer selected video creators — including the NBA, Fox Sports and Funny or … Continue reading Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Videos” →