Tag Archives: Facebook

Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit

Facebook Like and Share buttons pass browsing data that can soon be used for ad targeting. Ginny Marvin on September 18, 2015 Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company will begin passing browsing data from websites and apps that use Facebook Like, Share or Send … Continue reading Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit →

Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study]

Globally, spending among B2B advertisers helped drive overall increase in average advertiser spend. Ginny Marvin on September 17, 2015 Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, according to a new study from retargeting platform AdRoll. Much of the spending growth is being … Continue reading Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study] →

Facebook: Still the Mother of Social Media Platforms and They’re Making You Pay For It

Jodie CookSeptember 15, 2015 Pretty much whichever way you look at it, Facebook is still the mother of all social media platforms. Sure, its growth has slowed and, yes, it might not be the network of choice for the teenagers of today, but it doesn’t matter. The people with money (everyone from millennials up to … Continue reading Facebook: Still the Mother of Social Media Platforms and They’re Making You Pay For It →

Why Google and Twitter Are Ganging Up On Facebook, Snapchat And Apple

Gavin O’Malley @mp_gavin, (September 16, 2015) Did you really think Google and Twitter were going to let Facebook, Snapchat, and Apple take their profitable positions at the intersection of mobile consumers and news? No, sir! Google and Twitter are reportedly appealing to publishers to show “instant articles” to their many users. The duo is promising publishers that just as with … Continue reading Why Google and Twitter Are Ganging Up On Facebook, Snapchat And Apple →

App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2

Kenshoo reports significant growth in app installs from Facebook ads compared to a year ago. Ginny Marvin on September 15, 2015 App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report … Continue reading App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2 →