Optimizely customers discuss how they are using the DXP’s products at Opticon 2022. Kim Davis on October 6, 2022 At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? The two chief supports … Continue reading Marketing collaboration and experimentation in action
Embracing failures when things don’t go as planned is critical for marketing innovation. Jack Pace on April 11, 2022 = It’s not uncommon for marketers to claim “consistency is key.” Still, experimentation is becoming more important than ever. With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways … Continue reading Keys to successful marketing experimentation
Testing is much more complex than it seems, but focus on the insights and not the results. Tim Parkin on April 4, 2022 Are you running tests in your marketing? If not, you should be. If you are, you’re probably not getting the full value from your testing. Testing is the single most powerful tool … Continue reading Why testing is strategic experimentation for sustainable growth
Elise Moores August 9, 2021 There’s no way around it: Experimentation is the key to long-term business success. With it, you’ll regularly discover remarkable ways to improve your business. Without it, you’re doomed to using guesswork, biases and hope to move your organization forward. With this in mind, why do many leaders make decisions that … Continue reading How to Grow Your Business by Developing a Culture of Experimentation
Lindy Tolbert — October 26, 2017 — October 26, 2017 It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing? There’s several different … Continue reading How to Structure Your Optimization and Experimentation Teams
Sukh Dhillon — July 14, 2017 — July 14, 2017 Your customers are connecting with your company across multiple touchpoints and expecting a lot more from these interactions than ever before. To stay competitive and relevant, you need to be able and willing to adapt quickly to customer expectations and industry trends. That means getting … Continue reading Making Experimentation Part of Your DNA
Columnist Steve Dille explains how personal data is being mined in adventurous new ways — and how email marketers can seize the advantage this practice offers. Steve Dille on March 18, 2016 At first glance, Facebook’s new reaction emoji might look just whimsical or downright silly. It seems like a step too far to … Continue reading The inbox laboratory: How email can thrive on empirical experimentation
by Alex Birkett January 12, 2016January 12, 2016 Conversion optimization is hard, but often the heaviest lifting is often organizational – changing an organization from a gut-based approach to one driven by data and experimentation. Picture, perhaps, a Director of Marketing at a large, stable company with a solid brand. She’s on the cutting edge … Continue reading 6 Clever Nudges To Build a Culture of Experimentation
Ryan HansenJune 7, 2015 Social networks and the best practices for using them evolve at such a rapid pace that it can be difficult to predict what will and won’t work. This is one reason why consistent social media monitoring and adjusting of your social strategy is a must. Researching audience, testing different tactics, and … Continue reading How Experimentation Increased Our Social Media Engagement
