Tag Archives: Exists

Study Finds Few Americans Choose AdChoices, Know It Even Exists

Study Finds Few Americans Choose AdChoices, Know It Even Exists by Joe Mandese  @mp_joemandese, May 3, 2018 Nearly eight years after it was launched, the ad industry’s consumer ad targeting opt-out initiative, AdChoices, is still struggling to generate awareness, much less adoption, among consumers. A survey of U.S. adults conducted by Research Intelligencer via Pollfish Tuesday found … Continue reading Study Finds Few Americans Choose AdChoices, Know It Even Exists

Survey: Chasm exists between brands and consumers on data privacy

Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed. Greg Sterling on April 8, 2018   Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between … Continue reading Survey: Chasm exists between brands and consumers on data privacy