Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact. Kathleen Schaub on October 30, 2025 A tough conversation is unfolding between marketing leaders and the C-suite. CMOs are realizing that static, deterministic metrics like attribution create false narratives. Many fear CEOs … Continue reading Winning executive trust in the move beyond marketing attribution
October 08, 2025 How to figure out if an executive is AI fluent AI fluency is quickly becoming the new leadership divide: Some executives are already embedding it into strategy, while others are still asking what it means. The gap is widening—and it’s shaping who gets hired to lead. That’s why AI fluency is becoming … Continue reading How to figure out if an executive is AI fluent
July 30, 2025 Panasonic announces new CEO, a former Boeing executive BY Associated Press Japanese electronics and technology company Panasonic has chosen a new chief executive after eking out a 1.2% rise in its first quarter profit. Kenneth William Sain, a former Boeing executive, will replace Yasuyuki Higuchi as Panasonic’s president and chief executive in April … Continue reading Panasonic announces new CEO, a former Boeing executive
February 14, 2025 5 warning signs it’s time to make a change to your executive team Unfortunately, just because a leader excelled previously, doesn’t mean they’re still the right fit. Here’s what CEOs should look out for. BY Nathan Christensen I once hired an executive—we’ll call her Alice—who elevated our company overnight. She helped shape our … Continue reading 5 warning signs it’s time to make a change to your executive team
Days after Brian Thompson was gunned down in New York, the leadership webpages for a number of insurance companies have been edited to hide personal information. BY Jennifer Mattson For a third day, police searched for the suspect in what they are calling a “brazen, targeted,” and “premeditated” attack on UnitedHealthcare CEO Brian Thompson, who was … Continue reading CVS, Anthem, other big corporations remove executive photos from their websites after UnitedHealthcare CEO shooting
Built For The Media-Buying Executive by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2024 It’s interesting to see how smaller companies have branched out, adding focus in order to become a large agency. Crissi Cupak, vice president of products at Skai, has worked for the market intelligence and measurement technology company since 2013, but I … Continue reading Built For The Media-Buying Executive
Amazon Executive Joins LoopMe As First Global Chief Revenue Officer by Laurie Sullivan @lauriesullivan, February 2, 2023 LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced new hires on Thursday. The company appointed Lisa Coffey as its first global chief revenue officer, and Andy Sophocli as associate vice president, partnerships EMEA, … Continue reading Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
By David Salazar July 13, 2022 Digital pharmacies looking to set themselves apart in a crowded field are taking a page—and executives—from the biggest names in tech. Case in point: SoftBank-backed startup Alto Pharmacy, which just landed a top Amazon exec as its next CEO. Alicia Boler Davis will take the reins of the company … Continue reading Why an Amazon executive just signed on to lead this digital pharmacy startup
By Lorrissa Horton May 30, 2022 When I was growing up, my Filipina mother would always tell me that one day I’d have to pick between career or family. For some reason, I didn’t quite agree with the statement. To this day, it’s been my goal to prove her wrong and find … Continue reading I’m an Asian American mom and an executive. This is what I’ve learned about successful leadership
By Gary Hamel and Michele Zanini April 22, 2022 What does it mean to be a “leader?” In most organizations, the term is applied, indiscriminately, to anybody in a management role. However, only having subordinates doesn’t make you a leader. Research from Gallup shows that the single biggest predictor of engagement scores is the … Continue reading This former Apple executive says leaders should draw their power from their teams
