Tag Archives: Exclusive

Expedia’s Project Explorer uses AI to curate trips based on budget and time of year

By Jessica Bursztynsky September 21, 2023 Expedia is leaning further into artificial intelligence with its suite of new products that CEO Peter Kern hopes will cement consumer loyalty to the travel giant’s brands. “Providing all these tools that are the new technology can allow for what we think creates the best product experience, and that’s … Continue reading Expedia’s Project Explorer uses AI to curate trips based on budget and time of year

Exclusive: MillerKnoll CEO Andi Owen talks RTO and what she learned from that infamous town hall

  By Stephanie Mehta July 05, 2023 MillerKnoll CEO Andi Owen became a central figure in the debate over executive compensation when a clip of her telling employees to “leave pity city” went viral in April. The 90-second segment, which came at the conclusion of a 75-minute March town hall, shows Owen responding to a … Continue reading Exclusive: MillerKnoll CEO Andi Owen talks RTO and what she learned from that infamous town hall

Yahoo and Taboola sign “30-year” exclusive ad agreement

Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues.. Constantine von Hoffman on November 28, 2022 Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement. What Taboola gets. Taboola — which The Wall Street Journal … Continue reading Yahoo and Taboola sign “30-year” exclusive ad agreement

Exclusive: BIPOC and women ‘non-professional’ creators earn up to 23% less in the creative economy

  By Michael Grothaus October 17, 2022 A new “Future of Creativity” study from Adobe shows that gender and ethnicity disparities continue to persist in the creative economy when it comes to “non-professional” creatives. Just what is a non-professional creative? It’s someone who produces content but does not consider it their primary job.     … Continue reading Exclusive: BIPOC and women ‘non-professional’ creators earn up to 23% less in the creative economy

Twitter puts focus on exclusive media partnerships to attract video advertisers

The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV. Amy Gesenhues on April 30, 2019 Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring … Continue reading Twitter puts focus on exclusive media partnerships to attract video advertisers

Exclusive: Survey shows social media poised to capture holiday ad spend

Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says – yes! Here’s a sneak peek at how 260 business owners plan to attract shoppers this holiday season. Brian Handly on September 13, 2018    With consumer confidence at an all-time high, we should all expect increased ad spend with new … Continue reading Exclusive: Survey shows social media poised to capture holiday ad spend

Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Researchers were able to infer attributes of individuals using the tools. Ginny Marvin on March 23, 2018   Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program … Continue reading Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

29 Exclusive Email Marketing Tips by Experts [Infographic]

Pawan Kumar — April 18, 2017 Follow @prepawan— April 18, 2017 Would you like to improve your email marketing? Are you up-to-date with best email marketing tactics? Want to know how the experts always win the marketing game? Email is the most cost-effective form of marketing channels. It’s not just another marketing tool. It’s absolutely … Continue reading 29 Exclusive Email Marketing Tips by Experts [Infographic]

Will Google Penalize You For Duplicating Content? Exclusive Expert Interview

Warren Knight — March 20, 2017 Follow @warrenknight— March 20, 2017 WILL GOOGLE PENALIZE YOU FOR DUPLICATING CONTENT? I was asked this question in my private members group earlier this week, and as a business marketing online, this is a very important topic that I knew I wanted to write about. A study conducted by … Continue reading Will Google Penalize You For Duplicating Content? Exclusive Expert Interview