Karri Stover November 30, 2014 Wondering which writing tips will actually boost your productivity and success? Whether you write for a living or maintain a blog on the side, it can sometimes be difficult to stand out in an ocean of writers and content. Fortunately, there are ways to make your writing more engaging … Continue reading 7 Must-Know Writing Tips [+Examples]
Scott Barnett November 15, 2014 Back in May we wondered aloud what would happen if small businesses accepted online feedback instead of reviews. What’s the problem with review sites? Here’s three of them: 1. The “extortion” argument – You don’t have to look very far to see examples of companies that claim that review sites … Continue reading Three Examples Why Small Business Owners Want Online Feedback, Not Reviews
By Sylvia Jensen, Published October 28, 2014 People’s attention spans are dropping – so ensure your content is snackable or risk being ignored by consumers. Long-form content is falling on deaf ears. Well, blind eyes. Out of 2 billion visits across the web 55% of people spent fewer than 15 seconds actively on a page. Content … Continue reading Content Smorgasbord 2: More Top Examples Of ‘Snackable’ Content
By Megan Brenig, Published October 17, 2014 Recovering after a media or brand crisis can be a make it or break it moment. Some businesses handle crisis well, some take precautions and learn from previous mistakes, and some will freeze and fail. Recovery potential and duration vary based on several different factors: the scale of … Continue reading 3 Shining Examples of How Great PR Can Conquer All
Storytelling and marketing are closely interrelated. In other words, marketing has been drawing on storytelling in order to create lifestyles and identification-platforms, to cater to popular clishés and last but not least to evoke covetousness for a product or a brand. Content Marketing is less focused on the product, respectively the business, services, etc. that … Continue reading 4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing
As a content marketer , I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. I think it often helps brands who might … Continue reading 20 Amazing Examples Of Brand Content Marketing Hubs
Index: SEO and Your Inbound Marketing Strategy – Part 1 SEO and Your Inbound Marketing Strategy – Part 2 SEO and Your Inbound Marketing Strategy – Part 3 Optimizing Your Content and Social Media Efforts Inbound experts agree that SEO is a vital component of the entire marketing process. In our last article we … Continue reading SEO and Your Inbound Marketing Strategy – Part 2
