Tag Archives: Evaluate

Pro Tip: It’s time to evaluate your martech budget

During the coronavirus crisis, it’s important to make the hard decisions about what tools are essential and what are not. Delaney Kline on April 2, 2020 With the introduction of state-mandated quarantines and non-essential business shutdowns, technology for marketing and communication are more important than ever.  As businesses begin revisiting their budget and reassessing the … Continue reading Pro Tip: It’s time to evaluate your martech budget

How to Use Benchmarking to Evaluate Website Performance

Charlotte Rowe — August 16, 2019 — August 16, 2019 200degrees / Pixabay The amount of metrics available to you to evaluate your website’s performance can be overwhelming. How do you know which data points are the most important and whether or not yours are “good” numbers? Without any set goals or reference points, website … Continue reading How to Use Benchmarking to Evaluate Website Performance

How to Find and Evaluate Social Media Influencers

Olivia Mason — July 26, 2019 — July 26, 2019 Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. Influencers are people who affect and inspire others through social media platforms. Companies can work with influencers to build … Continue reading How to Find and Evaluate Social Media Influencers

How to Evaluate and Find the Best Demand Generation Agencies

Hannah Swanson — January 30, 2018 — January 30, 2018 Meditations / Pixabay Are you considering outsourcing demand generation in 2018? If so, you’re not alone. Few B2B marketing organizations rely solely on in-house resources to plan and execute their demand generation strategies. Most use a combination of internal staff and external partner resources. This … Continue reading How to Evaluate and Find the Best Demand Generation Agencies