In this fast-moving world, it’s time to rethink your B2B website, from the strategic to the tactical. Here’s what yours must have. Ruth Stevens on June 27, 2023 A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach … Continue reading The 7 B2B website essentials: What customers want
Tag Archives: Essential’s
Three essentials for writing a good ChatGPT prompt
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one. Constantine von Hoffman on March 20, 2023 The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will … Continue reading Three essentials for writing a good ChatGPT prompt
5 essentials to look for in a coworking space
By Kaleigh Moore April 13, 2022 As a freelance writer, I know the benefit of getting away for a retreat. However, though retreats are great for getting some fresh scenery and doing deep work, there are times when an extra dose of alone time isn’t exactly what I’m looking for. Sometimes, I crave being … Continue reading 5 essentials to look for in a coworking space
Building a brand strategy: Essentials for long-term success
Slapping together a couple ideas and a logo is not a brand strategy. Here’s a detailed guide to help you create and execute a well thought out strategy to promote your brand. Allen Martinez on March 15, 2022 Brand strategy is built on a platform of differentiation, where a company can use its value prop … Continue reading Building a brand strategy: Essentials for long-term success