As we come up to Earth Day, know that the media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory. Constantine von Hoffman on April 21, 2023 “Bad” digital ad spending is very bad for the environment. That’s the finding of Scope3’s State of Sustainability Report which found that media … Continue reading ‘Bad’ digital ad spending can harm the environment
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff. Chris Wood on March 28, 2023 Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote … Continue reading Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Make Things Better for Your Business and Environment with Sustainable Procurement Maulik Kotak / 06 Jan 2023 Sustainable procurement and sustainability in businesses are more than just fancy buzzwords. Statistics support this argument: 60% more businesses engage in sustainable procurement than two years ago. 33% of consumers choose products and services that they believe … Continue reading Make Things Better for Your Business and Environment with Sustainable Procurement
How to Shape a Better Workplace Environment for Your Startup Deanna Ritchie / 10 Nov 2022 If you want your startup to succeed, you need a better workplace environment that people love—and one that encourages focus and productivity. Understandably, most entrepreneurs place an early emphasis on building a strong foundation. They manage their company … Continue reading How to Shape a Better Workplace Environment for Your Startup
By Martha B. Coven May 19, 2022 The COVID-19 pandemic has transformed the habits of working professionals. Amidst the struggle to secure child care and a reliable internet connection, we’ve experienced a revolution in another fundamental aspect of work life: our writing. Many jobs now involve a constant juggling act of emailing, Slack messaging, … Continue reading The upside of a disrupted work environment? We’ve become better writers
Daglar Cizmeci December 29, 2021 As the world of work is drastically changing, the environment in which we operate is very much changing. What once was a perk to a job has now almost become an expectation or requirement for an employee to consider working for a business. Working from home as a result of … Continue reading 3 Tips For Creating a Productive Work Atmosphere in a Remote Environment
David DeCorte September 26, 2021 As we continue on the road back to normalcy, there’s an obvious truth we have to acknowledge: Covid-19 has had a profound, permanent impact on brick-and-mortar retail. Dozens of iconic retail brands are facing bankruptcy. Several of these companies have already been forced to shutter for good since the beginning … Continue reading Optimizing the In-Store Experience for a Post-Covid Environment
Colleen Perone September 9, 2021 As we currently face the great resignation, one factor to consider to retain and attract top talent is adopting a hybrid work environment. We’ve found that a hybrid work environment is a valuable benefit to our team members, so we are sharing our insights so your organization can save thousands … Continue reading How to Win with the New B2B Hybrid Work Environment
Nancy Solari August 19, 2021 As a business leader, creating a space where every employee thrives is crucial to your success. You want your employees to be excited about coming in to work each day. So to boost morale and increase productivity, here are three ways to nurture a collaborative environment. 1. Challenge Your Employees … Continue reading 3 Ways to Nurture a Collaborative Environment
Drew McLellan June 22, 2021 You’re probably involved in a lot of different projects as an agency owner or marketing team leader. You oversee the entire team, ensuring smooth processes and satisfied clients. But if you get too bogged down in the weeds — and the strategy — of each campaign, you become a bottleneck … Continue reading Cultivating a Workplace Environment That Excels in Strategic Thinking
