Google’s AI Imperative: A New Era for Advertisers Entering 2026 by Laurie Sullivan , Staff Writer, December 8, 2025 Innovation from Google in 2025 positioned brands to tackle what comes next with greater transparency and capabilities. Some of those include global expansion of ads in AI Overviews, AI Max for Search, controls for Performance Max, … Continue reading Google’s AI Imperative: A New Era for Advertisers Entering 2026
August 31, 2024 College football is entering its branding era Get ready to see more advertiser logos on college football fields—some of them flashier than others. BY James I. Bowie As the college football season kicks off in earnest this weekend, fans will be adjusting to a number of new aspects of the game, including a … Continue reading College football is entering its branding era
By Michael Grothaus March 22, 2023 Many of us got our first exposure to Magnolia Bakery when Carrie Bradshaw bit into one of its cupcakes on the iconic show Sex and the City. Since then, the bakery—first opened in 1996—has become an icon in itself, and an institution in New York City’s West Village. … Continue reading Magnolia Bakery is entering grocery stores for the first time. And it’s coming to Amazon, too
Laura Patterson September 16, 2021 Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. While each person recognized there is always some degree the … Continue reading How to Lower Your Risk of Entering a New Market: One Good Idea
Chris Pentago — September 3, 2017 — September 3, 2017 lukasbieri / Pixabay Are you ready for the employee of the future? Social media isn’t just for posting selfies while hiking, or sharing pictures of your food. Employees are forcing employers to embrace the social media effect, but this isn’t news. What is new and … Continue reading Employees Entering the Workplace Are Embracing These 4 Social Networks
Dan Radak — January 27, 2017 Follow @DanRadak— January 27, 2017 The whole idea of ecommerce has always been to take the millennia-old tradition of shopping in person and move it to the web where purchases will be simpler, quicker and cheaper. It would also open an entirely new arena for newcomers which would be … Continue reading How Ecommerce Is Entering the Real World
Anastasia LamotchkinaMay 21, 2015 As Google Search goes from engine to destination, having to skim through countless hits to find the best answer to a search enquiry is quickly becoming a thing of the past. For years, the people at Google have been striving towards one-click solutions, and that’s about to become a lot more … Continue reading Search Engines: Why We’re Entering The Contextual Era
