How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations. Alan K’necht on January 22, 2025 Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service … Continue reading Ensuring precision and clarity in digital project specs
Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation. Chris Wood on January 17, 2024 Marketing technology is a big investment for businesses. If an implementation goes off the rails, the costs go up even higher. To ensure a smooth implementation, organizations have to communicate … Continue reading Salesforce experts share tips for ensuring a smooth implementation
The Ethics of ChatGPT: Ensuring AI Responsibly Serves Humanity Micheal Chukwube / Jun 24, 2023 Artificial intelligence (AI) is a rapidly evolving technology, and ChatGPT is an extraordinary creation that showcases the latest breakthroughs in natural language processing. However, we cannot ignore the ethical implications of its existence. This piece aims to explore the … Continue reading The Ethics of ChatGPT: Ensuring AI Responsibly Serves Humanity
Jason Khoo October 20, 2020 Ranking high on the SERPs is a lot of work. It takes focused keyword research, competitive analysis, content building, targeted link building, and a whole lot of determination. Competing against the top players for the spots on the first page is the name of the game when it comes to … Continue reading Why Ensuring SERP Volatility is so Important for Keyword Research
Evelyn Frederickson September 1, 2020 Part 1: Ensuring and Growing Your COVID Renewal In times of uncertainty, it may be tempting to ‘hunker down’ and wait it out. Focus on maintaining the status quo. Don’t try anything new. Don’t take risks. However, after every recession, the Harvard Business Review, McKinsey, Bain, and other management consultants … Continue reading Ensuring and Growing Your COVID Renewal
Ingrid Catlin — October 30, 2017 Follow @blueingy — October 30, 2017 3dman_eu / Pixabay Organizations that go to market via indirect channels tend to understand the value in having a channel incentive program to motivate sales representatives, partners, or dealers. If your organization does not yet have such a program in place but is … Continue reading Ensuring the Success of Your Channel Incentive Program
Ensuring Viewability Across Emerging Channels by Paul Nasse , Op-Ed Contributor, May 12, 2017 Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain must meet Media Ratings Council (MRC) standards for digital ads, or risk not getting paid. With users spending more time than … Continue reading Ensuring Viewability Across Emerging Channels
Martin Harris — February 28, 2017 Follow @Martin_HarrisPR— February 28, 2017 At the start of a new calendar or financial year, businesses of all sizes set out their plans for moving to the next level. The obvious growth areas include sales, revenue and profit – however, many companies are now incorporating more holistic goals around … Continue reading Ensuring Your Business Targets Aren’t Just For Show
by Laralyn MurphyOctober 15, 2016 “I was checking out your pipeline for next quarter, and I noticed that you haven’t updated a few of your deals lately. Can you get on top of that today? I need to submit my forecast…” If you’ve ever had a conversation with one of your sales reps that begins … Continue reading First Impressions Matter: Ensuring CRM Adoption from Day One
by Rachel KirschenAugust 22, 2016 What do you think makes a B2B company successful? Turning a profit? Going public? Rapid growth? If you put yourself in the shoes of a customer success manager (shoes I’ve filled more than once), the correct answer will be revealed… If your customers are succeeding (with your tools, support, and … Continue reading 5 Tactics For Ensuring Customer Success
