Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value. Gene De Libero on December 4, 2024 Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience … Continue reading 5 steps to ensure business goals lead your martech strategy
June 14, 2024 Pope Francis calls on global leaders to ensure AI remains human-centric This is the first time a pontiff has addressed a G7 summit. BY Associated Press Pope Francis challenged leaders of the world’s wealthy democracies Friday to keep human dignity foremost in developing and using artificial intelligence, warning that such powerful technology risks … Continue reading Pope Francis calls on global leaders to ensure AI remains human-centric
Apple Encourages Audio Deepfakes To Ensure A User’s ‘Voice Is Never Lost’ by Laurie Sullivan , Staff Writer @lauriesullivan, December 4, 2023 An Apple feature on the iPhone allows users to create a voice that sounds like their own to use in FaceTime, Phone, and assistive communication apps. New Zealand native Tristram Ingham has facioscapulohumeral muscular dystrophy … Continue reading Apple Encourages Audio Deepfakes To Ensure A User’s ‘Voice Is Never Lost’
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers. Alan K’necht on February 1, 2023 By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to … Continue reading Campaign tracking in GA4: How to ensure your links are properly tagged
Why DEI Initiatives Fail — And How To Ensure They Succeed by Melinda Ramos , July 21, 2022 Diversity, equality, inclusion, and belonging (DEIB) policies are among the most important initiatives in the business world today. Hiring a diverse workforce helps to ensure that the organization is poised to meet the needs of all the … Continue reading Why DEI Initiatives Fail — And How To Ensure They Succeed
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful. Gene De Libero on April 22, 2022 Vendors, analysts, and industry trades have heralded the Customer Data Platform (CDP) as a panacea for the seemingly impossible task of collecting and unifying data from disparate, unconnected online … Continue reading How to ensure the success of your CDP initiative
How To Ensure You Cultivate an Inclusive Workplace Brad Anderson / 10 Mar 2022 You may feel like your company offers an inclusive workplace where employees feel valued. But would your employees agree? Not necessarily. According to a recent McKinsey & Company survey, around 55% of people say they’re included by their employer. On … Continue reading How To Ensure You Cultivate an Inclusive Workplace
Jeff Pozen October 1, 2021 These days, most of my interactions with colleagues happen digitally. After all, we’re mostly working from home. With COVID-19 cases rising again and new variants emerging, we’re not sure when we’ll all be back in person again. Our situation isn’t unique, of course. Companies believe around 40% of their employees … Continue reading How to Ensure Employee Wellness When Almost Everyone Is Working Remote
Angela Hausman, PhD June 3, 2021 Being successful as an entrepreneur is tough. You need to prepare for long nights and hardly any time off. Even with all that hard work and risk, aspiring entrepreneurs face a host of challenges that threaten their success. Today I’ll share some tips for aspiring entrepreneurs that increase the … Continue reading Aspiring Entrepreneurs: 5 Tips to Ensure Your Success
Marty Querzoli May 21, 2021 When we think of “the last mile” it’s usually in reference to that short, final leg of distance that must be covered to reach or bring something to a destination. The phrase comes out of telecom – used to describe the costly and complex delivery of cables from a provider’s … Continue reading 4 PR Tips for Startups to Ensure a Strong Campaign Finish
