Tag Archives: Engine

Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias

Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias by Laurie Sullivan , Staff Writer @lauriesullivan, July 20, 2020 Patrick Danial, cofounder-CTO at Terakeet, started the company in 1998 at 18 years old by building a search engine during the early days of Google’s launch. Now he almost seems thankful that it failed. “We tried … Continue reading Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias →

Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know

Regulations

The California Attorney General estimates compliance costs could reach $55 billion. Kathy Bushman on June 29, 2020 On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and how software can help manage CCPA’s reporting requirements. The California Consumer Privacy … Continue reading Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know →

Search Engine Marketing Trends in 2020

Search Engine Marketing

Jomer Gregorio — April 22, 2020 Search Engine Optimization continues to be popular in the world of Search Engine Marketing, thanks to what it has done for companies in the past years. However, the year 2020 has led to new trends in SEM, including paid search, PPC, paid social, and others. Digital marketing will see … Continue reading Search Engine Marketing Trends in 2020 →

Search Engine Optimization Trends in 2020

SEO Trends

Jomer Gregorio — April 4, 2020 In today’s day and age, it’s a necessity for business to have an online presence. The internet gives businesses a chance to establish a relationship between them and their clients. It doesn’t matter if you’re a small, medium-sized, or large scale business, having a website will give you an … Continue reading Search Engine Optimization Trends in 2020 →

Search Engine Optimization and Marketing Trends in 2020 [Infographic]

Search Engine Optimization

Jomer Gregorio — February 7, 2020 Many sectors are seeing the year 2020 as a visionary year that’s perfect for launching new businesses, reviving shelved marketing campaigns, or renewing past digital marketing efforts. The year 2020 will bear witness to the evolution of various digital marketing strategies as voice, image, video, and semantics overtake purely … Continue reading Search Engine Optimization and Marketing Trends in 2020 [Infographic] →

Boston Tech Watch: DraftKings Drives, The Engine Revs, NuTonomy Swaps

Marketing Trends

Brian Dowling Welcome to August’s automotive-themed tech news round-up. This week’s batch of news features a dose of updates that range from self-driving cars to funds or new ventures that sound close enough to being automotive-related (but aren’t) that I just couldn’t pass up making a point about it. Read on for the … Continue reading Boston Tech Watch: DraftKings Drives, The Engine Revs, NuTonomy Swaps →

Lawyer Ethics Panel Defines Search Engine Marketing Practices

Search Engine Marketing

Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices →

Google Search Engine For Toddlers Detailed In Patent

Google Tools

Google Search Engine For Toddlers Detailed In Patent by Laurie Sullivan @lauriesullivan, July 22, 2019 Nursery school-age children could soon have a search engine specially built for them. The engine, designed and built by Google, would be geared toward kids who cannot yet read words. Google’s developers would “gamify” the search engine experience of looking … Continue reading Google Search Engine For Toddlers Detailed In Patent →

How to use search engine marketing to build and strengthen your brand

Search Engine Marketing

Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience. Grayson Kemper on July 22, 2019 Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior. … Continue reading How to use search engine marketing to build and strengthen your brand →

Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine

Google Tools

Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2019 Google is making an attempt at a new social network that the company calls Shoelace, where users can browse a set of handpicked activities or add their own to Google recommendations and maps — not just any … Continue reading Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine →