So many survey recruitment emails seem to be sent on autopilot, without any thought of creativity or user engagement. Contributor Andrew King has suggestions to help you wake up your survey request emails — and improve your response rates. Andrew King on August 26, 2015 Email is one of the most popular channels for distributing … Continue reading 7 Tips To Get The Most Out Of Survey Emails
Lisa FurgisonAugust 19, 2015 How are you currently engaging your customers? Studies show engaged customers have positive responses to businesses, which translate into higher sales. You want customers to love your brand and go out of their way to buy your product or service. Loyal customers like these can boost your revenue by 23 percent, … Continue reading Emails That Encourage Customer Engagement
Mike ParryAugust 19, 2015 Making the navigation responsive in mobile emails is a key area in improving usability by offering functional links to a message and guiding recipients to your site, even if they aren’t receptive to the particular message or offer in the message itself. Today, on average, half of all emails are opened … Continue reading Responsive Design Options for Navigation in Emails
Ben SmithAugust 18, 2015 Think twice, click once. It’s something you hear said in hindsight after some sort of monumental fallout occurs when someone has posted something awful on social media or, because we’re all about email here, sent a message that they probably would’ve been better off not sending. So consider this a PSA … Continue reading Think Twice, Click Once: 3 Company Emails People Regretted Sending
Denise ChanAugust 17, 2015 I’ve built email campaigns at a few companies in the past and everyone does it a little differently. Some teams give their copywriters a pre-designed template and word count to write around. Others prefer to create the copy first and fill out a design brief. Which leads me to this chicken-and-egg … Continue reading Email’s Chicken-Or-Egg Question
Adam Holden-BacheAugust 17, 2015 GIF animations can help marketers highlight key messages, enhance creative and entertain readers — so, why aren’t they used more frequently in email marketing messages? The image format is widely supported and easy to produce. There are no longer technology issues and bandwidth is less of a concern. Maybe some eMarketers … Continue reading Using Animated GIFs In Your Emails — Benefits & Tips
Amber KemmisAugust 15, 2015 You’ve come to this blog looking for a straight answer. And yes, wouldn’t it be awesome if I could tell you that by sending your email at noon on Wednesdays your email campaigns will have stellar performance? Unfortunately, the optimal day and time to send marketing emails is as mythical as … Continue reading What Are The Best Days And Times To Send Marketing Emails?
Annum MunirAugust 13, 2015 By now, reading and writing an email is a pretty mundane thing. We send and receive over 100 billion business emails per day (and that’s not even including all those “Yes, I’m alive and eating my veggies – don’t worry” emails to your mom). Email is second nature to us, and … Continue reading 4 Examples of App Emails That Rocked Our Socks Off
Kevin PageAugust 12, 2015 How to create your buyer personas, analyze and segment your contact database, and target your messaging to nurture and convert contacts.One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at … Continue reading Crafting Emails to Connect With Your Buyer Personas
Eric HammisAugust 6, 2015 I’ve discussed the importance of the auto-respond email and why you should be using it, but I have yet to dig in on your content. So what better time than now?! Think about when you leave your office for vacation or a business trip. You get through your final day and … Continue reading Content Is King, Even In Your Emails
