John W HayesOctober 13, 2015 Brace yourselves; things are going to get pretty crazy around here very soon. The holidays are just around the corner, and marketing teams around the globe are gearing up for the busiest and (hopefully) most lucrative time of the year. The holidays represent a time for marketers to shine. Make … Continue reading How to Make Your Emails Stand Out From the Crowd During the Holidays
Emily CretellaOctober 13, 2015 I’m a mompreneur with a full-time business, a 5-year-old and a 3-year-old. So, I shop online. A lot. (For real. My kids use Amazon Prime boxes as building blocks.) Shopping online is super convenient. However, whenever you make purchases through a computer screen — purchases that must then be shipped in … Continue reading Improve Your Customer Service Emails with 4 Simple Edits
Mike BakerOctober 12, 2015 Our Marketing VP, Joe Chernov, had a brief spell of Twitter fame in the fall of 2013 when he posted this tweet in response to a sales rep asking him what the best time to call him was: The best time to call me is email. — Joe Chernov (@jchernov) October … Continue reading New Data on the Best Time to Send Sales Emails
Brooke BallardOctober 8, 2015 I don’t know about you, but there are MANY days when I want to throw my computer out of a window because of a misinterpreted email. People simply are not reading your emails. They merely scan them in the hope of grasping the context of your business communications. This leads to … Continue reading How To Overcome The Fact That People Are NOT Reading Your Emails
Sam LaberOctober 1, 2015 Every cold email needs a hook. Something that forces prospects to lean in and forget that they are actually being sold to. Finding the appropriate hook for each prospect is insanely time-consuming, but if done right, can mean the difference between a “yes” and crickets. Traditionally, hooks are found by scanning … Continue reading 5 Ways You Can Use A Prospect’s Software Stack To Write Better Cold Emails
Andy FarquharsonSeptember 30, 2015 There’s a lot of content out there in sales blogging land about the automating the sales process when trying to find the next opportunity. However, the most important aspect is crafting a message that speaks to the individual. You want to make them feel like ‘Yes, this is an important issue … Continue reading 5 Steps To Personalizing Your Sales Emails At Scale
Pamela WilsonSeptember 24, 2015 It’s heartbreaking to think that people are making snap judgements about whether or not to read your emails based on a quick glance. But they are. You are, too! Here’s how we all sort through our inboxes: We choose an email message We give it a two-second glance We decide if … Continue reading 7 Design Mistakes That Make Readers Trash Your Emails
Jessica BowersSeptember 14, 2015 How to Make Your Email Marketing Efforts More Successful Despite the advent of tools like Periscope, Facebook advertising and mobile coupons, email remains a mainstay of digital marketing strategies. Email marketing is still one of the most powerful tools businesses have at their disposal to effectively promote their business and drive … Continue reading Why Your Sales Emails Are Not Selling
Graham JonesAugust 30, 2015 Most days you will receive an email that makes you cross or upsets you in some way. What do you do about it? You have several options, of course. You can respond immediately, getting your frustration “off your chest.” Or you can think about it, ruminate on it, and send a … Continue reading Sending Angry Emails Actually Makes You Angrier
Miranda PaquetAugust 27, 2015 When it comes to email design, it’s easy to get carried away. You want your message to stand out in the inbox and grab your audience’s attention, but there’s also the risk that you could be going overboard with the emails you create. Consider these two email examples — which would … Continue reading How to Choose the Right Colors and Fonts for Your Emails
