Tag Archives: email

Back to Basics: Email Marketing For B2B

Tobin Lehman — October 22, 2018 Follow @gonewnorth — October 22, 2018 In the B2B space, we can sometimes get lost looking for the newest shiny objects and forget about the basics of digital marketing. Don’t let that happen to email. There’s a reason it’s tried and true – it still holds the highest ROI. … Continue reading Back to Basics: Email Marketing For B2B →

A Simple Process for Email Marketing

Email Marketing Tips

Jon-Mikel Bailey — October 19, 2018 Follow @jonmikelbailey — October 19, 2018 Email has died a thousand deaths. And each time, it comes back stronger and better than ever. Email isn’t going away. Social media needs it, businesses need it, and we all still need it. Email is still one of the best channels for … Continue reading A Simple Process for Email Marketing →

Benefits of Drip Email Marketing Campaigns

Email Marketing

Amreen Bhujwala — October 17, 2018 — October 17, 2018 Wouldn’t it be so easy if your email marketing could seamlessly tie your new leads with your existing sales funnel? The emails you send out to your potential leads would always be relevant while the sales pipeline would have fewer bad leads or leaks, and … Continue reading Benefits of Drip Email Marketing Campaigns →

The 6 Elements of a Good Cold Email Campaign

Email Marketing

Sujan Patel — October 17, 2018 — October 17, 2018 rawpixel / Pixabay With any endeavor, you have two choices: leave things to chance, or make plans. But leaving things to chance probably won’t give you the outcome you’re looking for. Success rarely happens when opportunity knocks, but rather when opportunity and preparedness meet. Careful … Continue reading The 6 Elements of a Good Cold Email Campaign →

Email Still Tops In B2B Content Marketing: Study

Email Marketing

Email Still Tops In B2B Content Marketing: Study by Ray Schultz , (October 10, 2018) Email campaigns remain the top B2B nurturing tool, according to a study by the Content Marketing Institute. Among the marketers, surveyed, 87% use emails to nurture their audience and move them along the sales funnel. In addition, 77% do so … Continue reading Email Still Tops In B2B Content Marketing: Study →

Measuring Email Marketing Success: Opens vs. Clicks

Email Marketing Tips

Amreen Bhujwala — October 8, 2018 — October 8, 2018 When it comes to email marketing, standing out from the crowd is a good thing. You are fighting off way more brands than you can even imagine just to get into the coveted inbox space of your contacts. To get an idea of what we’re … Continue reading Measuring Email Marketing Success: Opens vs. Clicks →

5 Tips for Writing a Stellar Promotional Email

Email Marketing Tips

VerticalResponse — October 4, 2018 Follow @VR4SmallBiz — October 4, 2018 Before we dig into our interplanetary advice (no, really, anyone from anywhere can use these tips), let’s take a step back. You can’t even begin to create an effective promotional email if you don’t know what your goal is. Ask yourself: What are you … Continue reading 5 Tips for Writing a Stellar Promotional Email →

What Is A Good Open Rate For Email?

Email Marketing Metrics

Aastha Sirohi — October 1, 2018 — October 1, 2018 Numbers, figures, and data may not be the most exciting and creative bit of marketing; but that’s what helps us know if our plans are working. Email marketing is one of the most effective ways to reach out to customers, potential customers and leads. It … Continue reading What Is A Good Open Rate For Email? →

Email Marketers Can Have a Vacation Too!

Email Marketing Tools

Kevin George — September 24, 2018 Follow @imkevin_monk — September 24, 2018 Are you a business owner actively utilizing emails in the marketing strategy? I am pretty sure you dread the thought of your email marketer or campaign manager going on a vacation. On the other side, if you are an email marketer, you are … Continue reading Email Marketers Can Have a Vacation Too! →