Tag Archives: email

Blockchain in Emails: How Will It Change Email Marketing for Good

Kevin George — June 7, 2019 Follow @imkevin_monk — June 7, 2019 What comes to your mind when you read “blockchain”? Bitcoin? Cryptocurrency? Hearing these terms a lot lately? Well, we are in the digital age, and innovative technologies are disrupting all walks of life. Blockchain is one such technology that is going to be … Continue reading Blockchain in Emails: How Will It Change Email Marketing for Good

Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing

Kevin George — June 1, 2019 Follow @imkevin_monk — June 1, 2019 HeikoAL / Pixabay Alexa, read this article for me. Aah… the convenience of lying back on your sofa or finishing another chore while listening to Alexa read out to you! With the world moving at a pace that requires efficient utilization of time … Continue reading Tracking Down the Role & Efficacy of Voice Assistants in Email Marketing

How strict privacy laws can inform a marketer’s approach to email

Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business. Len Shneyder on May 17, 2019 The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting … Continue reading How strict privacy laws can inform a marketer’s approach to email

The Right Touch: Email Content Automation for Financial Advisors

Kristen Deyo — May 10, 2019 — May 10, 2019 At its core, the financial services industry is—and always has been—a relationship business. This client-advisor relationship is built on trust and a financial advisor’s ability to treat clients as people, not portfolios. But with constantly evolving digital expectations of today’s clients, it begs the question: … Continue reading The Right Touch: Email Content Automation for Financial Advisors