John W HayesApril 29, 2015 We all know that the money is in your list and I would openly encourage any marketer to aggressively grow their database of contacts. But sometimes marketers mistake aggressive list growth strategies for plain bad practice. In cases like this, your new relationships are doomed from the start. Remember, when … Continue reading Bad Email Marketing Relationships – Doomed From The Start
Tag Archives: email
Understanding Email Metrics
Justin WilsonApril 29, 2015 In the world of digital marketing, it seems that every week presents a new tool which marketers can use to engage with their audience. But in all of the excitement surrounding innovation, it is also important to remember your trusted tools which deliver consistently strong results. For a lot of businesses, … Continue reading Understanding Email Metrics
Shocking! Clickbait Headlines May Be Ruining Your Email Marketing
Study finds that consumers are less likely to open emails with words like “shocking” and “secret of” in the Subject line. Matt McGee on April 28, 2015 You won’t believe it! (Actually, I think you will.) Clickbait headlines often work on social networks and across the web, but they’re not a good idea for your … Continue reading Shocking! Clickbait Headlines May Be Ruining Your Email Marketing
How to Make Your Email Marketing More Effective
Troy HollenbeckApril 29, 2015 Emails are short and to the point, so every word and every line counts. Most people receive dozens, if not hundreds, or emails every week. So to make sure yours get noticed, you want to use the most effective methods to make your emails stand out. This can mean the difference … Continue reading How to Make Your Email Marketing More Effective
How to Create a Sustainable and Engaging Email Newsletter
Brian HonigmanApril 28, 2015 Email seems to get a bad rap. Countless new communications apps pridefully boast of themselves as being “email killers,” people complain about their overcrowded inbox, and spam might narrowly beat out pop-ups as the most annoying part of the web. Yet, email has been shown time and again to be an … Continue reading How to Create a Sustainable and Engaging Email Newsletter
How Effective Is Your Email Marketing?
Sarah GoligerApril 27, 2015 As a marketer, you’ve got a lot on your to-do list. Even if you focus on just one or a few sub-goals at a time, there are overarching goals that every marketer needs to solve for at all times. For example: How can you generate more high-quality leads for your sales … Continue reading How Effective Is Your Email Marketing?
Above The Fold Still Critical For B2B Email Design
Howard J. SewellApril 26, 2015 “Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within … Continue reading Above The Fold Still Critical For B2B Email Design
Email 101: What Is an SMTP Relay and Why Do We Use It?
Amir JirbandeyApril 26, 2015 SMTP. It stands for Simple Mail Transfer Protocol. But to many of us it’s far from simple, it’s another vaguely understood jargon phrase (I know it was for me before I joined Mailjet). SMTP is actually part of a technology many of you are using today on a regular basis. What … Continue reading Email 101: What Is an SMTP Relay and Why Do We Use It?
My Four Top Tips for Small Business Email Marketing Success
Paula ChiocchiApril 26, 2015 Email marketing has been a focus of mine for many years. As a result, I’m often asked by the small businesses I work with for my best advice on this topic. Regardless of the industry a business is in, my four top tips remain the same: Consider the Consequences of Bad … Continue reading My Four Top Tips for Small Business Email Marketing Success
The 6 Pillars of Achieving Email Marketing Success for Your Small Business
Robyn-Dale SamudaApril 26, 2015 It has become more difficult to deliver your email messages to prospects, and even your own customers, as more email service providers are placing messages in the trash and implementing strict rules filtering messages as spam. Beyond providing quality content and offers, what can you do to have the best chance … Continue reading The 6 Pillars of Achieving Email Marketing Success for Your Small Business
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