Founded by Michael Johnston and Dr. Minor Gordon, the site offers digital marketers a new level of competitive research. Amy Gesenhues on September 1, 2015 While social may be driving many marketing to-do lists, email is still a priority. Less than a year ago, a study from Pew Research Center revealed employees with online access … Continue reading Notablist — A Search Engine Built For Email Marketers — Includes 4M+ Searchable Email Campaigns
Adam BaetuSeptember 1, 2015 The first hurdle to overcome when developing an email marketing campaign is to get your emails opened and read, and this requires great design. There is no such thing as the ‘perfect’ email – the one design or formula that guarantees sky-high open rates and engagement stats, although this is the … Continue reading How to Design an Email That Gets Results
Kevin PageAugust 31, 2015 I’ve said this before and I’ll say it again; one of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. Although it is easy-to-use, it is still crucial that you … Continue reading 7 Easy Ways to Avoid Email Spam Filters
John W HayesAugust 31, 2015 Numbers are a big thing in email marketing. We’re constantly using them in relation to list size, click-through rate, conversions, etc., and in most cases, the bigger the number, the better (unless, of course, we are talking about bounces or spam complaints). But email marketing isn’t all about big numbers. … Continue reading 4 Reasons Why #1 Is the Most Important Number in Email Marketing
David KelleherAugust 31, 2015 How many times have you found yourself reading those ‘increase your work productivity’ or ‘x tips to disconnect from tech’ posts? Technology is all around us and it has made our lives easier but with digital detox vacations being all the rage this summer there seems to be the feeling that … Continue reading Time For an Email Detox? [Infographic]
Mike ParryAugust 28, 2015 Welcome to the fourth instalment of my email analysis series! For this weeks review, I’ve picked out an email which landed in my inbox from UK retailer Truprint. You can see the full email here. First Impressions My first impressions of this email was that it was crazy! It breaks a … Continue reading Email Analysis: Truprint
Ron JohnsonAugust 27, 2015 Email marketing is the oldest and probably the most misused Internet marketing tool. Let’s start with an overwhelming fact: every day 196.4 million emails are sent worldwide and nearly half of them (80.2 millions) are newsletters. These numbers are sobering enough to make you at least stop and ask yourself: how … Continue reading 5 Email Marketing Tips To Engage Your Subscribers
Adam BaetuAugust 25, 2015 Like many other things in the digital world, the success of email marketing campaigns often depends on the tools, platforms and resources you use. Most email marketers make use of services like email marketing now, MailChimp and Constant Contact to design and manage their email campaigns, lists and contacts, but there … Continue reading The Value of Using a Managed Email Marketing Service Vs Do-It-Yourself
Jason FidlerAugust 25, 2015 Business owners spend a lot of time thinking about how to increase their email open rates. After every email you send, you eagerly check your reports and take a look at your open rate results. Are they going up? Going down? Do some of our customers open your emails more than … Continue reading 3 Proven Tactics to Increase Your Email Open Rate
Tracie SherlockAugust 24, 2015 We all know how effective email marketing can be. It’s a personal, wide-reaching marketing method that has the potential to hugely increase traffic to your website and drive sales. However, the success of an email marketing campaign depends on a number of things. You need to create interesting and engaging messages … Continue reading Email Marketing Through the Seasons
