Rebekah RichardsOctober 20, 2015 Your email list is one of your greatest assets. The search engine giant Google can’t take it away from you. The social media kings (Facebook, Twitter, LinkedIn…) can’t shut it down. Are you focusing on generating and capturing leads into your email database? Do you want to know how to grow … Continue reading How to Grow Your Email List – 21 Ways [Infographic]
Bridgette BarryOctober 20, 2015 We can’t say enough about the importance of keeping your brand front-of-mind. In your industry alone, scores of competitors are blasting their message on multiple channels in the hopes that something sticks. When customers need your services, will they instinctively turn to you like kids sprinting towards an ice cream truck’s … Continue reading What To Expect When Launching Your First Email Marketing Campaign
Personal Branding BlogOctober 19, 2015 Email persuasion is about what you say and when you say it. Aspects such as the day of the week, frequency of communication, consistency in tone and the right amount of simplicity all factor in our ability to persuade via written correspondence. They are the main variables that comprise influential … Continue reading How to Write a More Persuasive Email
Jonathan YefetOctober 16, 2015 An awesome study was just carried out by the folks at Econsultancy and Oracle Marketing Cloud. It looked into which marketing channels are prioritized most by marketers. As we’ve mentioned many times before, digital marketing budgets are on the rise, and soon 25% of all ad spend will belong to digital… … Continue reading Email Once Again Voted a Top Marketing Channel
Sasha SeddonOctober 16, 2015 We all have our fears. They might be spiders, clowns, a drop in click-through rates. For many email marketers, there’s nothing scarier than some frightening data. This Friday, we’ve gathered together some email stats which will haunt you in your sleep. You’ve been warned… 39% of marketers have no strategy for … Continue reading Fright School Friday: Email Stats to Send a Chill Down Your Spine
Ringo NishiokaOctober 16, 2015 Is an email thank you note good enough after an interview? Thank you notes, email or hand written? HRNasty, I just got out of an interview and want to send a thank you note. I think it went really well. My parents are telling me to send the thank you note … Continue reading Thank You Note After the Interview: Hand Written or Email?
Andrew NguyenOctober 15, 2015 Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Email marketing is even harder than video ads. With email you only get a handful of words. Auditory and visual elements are … Continue reading 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
Angie GoldmanOctober 13, 2015 How often do you check out of a store and get asked for your email address? Pretty often, I’d wager. Email marketing is a great way to stay in touch with your customers, but there are several things you want to keep in mind when crafting your plan. How Often They’re … Continue reading Tips for Email Marketing
Tracy VidesOctober 12, 2015 The numbers have been in for quite some time now – email is the most-opened, most-preferred and highest-ROI way of communicating with your customers and prospects. It comes as no wonder that 51% of marketers surveyed recently by SmartInsights and TFM&A pronounced email marketing as the top digital channel for 2015: … Continue reading How to Effectively Grow Your Email List for Free
Lauren SullivanOctober 11, 2015 For many business owners, the holiday season is the most hectic time of the year. Last year, in the week leading up to Cyber Monday, Constant Contact customers sent over 1.3 billion emails in the week leading up to Cyber Monday. You know that sending timely emails during major shopping days … Continue reading 3 Tips To Perfect Your Email Marketing This Holiday Season
