Tag Archives: Efficiency

Can a programmatic approach bring efficiency, savings to B2B lead gen?

B2B lead generation is often a time-consuming, manual process. Maybe it’s time to re-think how it’s done. Mike Pastore on February 5, 2024 Unlike paid media, which is overwhelmingly purchased programmatically today, B2B lead generation remains full of manual processes and hampered by inefficiencies.  Think about how your organization deploys its B2B marketing tactics.   Running … Continue reading Can a programmatic approach bring efficiency, savings to B2B lead gen?

From efficiency to efficacy: 2024’s B2B marketing revolution

2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea. Mark Ogne on January 12, 2024 As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with … Continue reading From efficiency to efficacy: 2024’s B2B marketing revolution

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability by Laurie Sullivan  @lauriesullivan, May 26, 2023 LoopMe, an ad-tech company that uses artificial intelligence (AI) to improve brand advertising performance, has launched an Intelligent Marketplace that it says creates a smarter programmatic ecosystem for buyers and sellers. It also maintains high-bid matches … Continue reading How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability

John Carmack leaves Meta with a memo criticizing the company’s efficiency

Facebook is buying Oculus VR for $2 billion, plans to ‘unlock new worlds for all of us’   Richard Lawler @Rjcc Mark Zuckerberg is following up his Whatsapp buy with another big acquisition: virtual reality company Oculus VR for $2 billion in stock and cash (curiously, news of the talks may have leaked on Reddit … Continue reading John Carmack leaves Meta with a memo criticizing the company’s efficiency

How to improve efficiency by combining two kinds of collaboration

Effective work management comes from the right mix of active and passive collaboration methods. Chris Wood on December 20, 2022 In the new work-from-home reality, organizations have the opportunity to recreate the best work habits from the offline world and implement them digitally. The trick is to identify two main kinds of collaboration — passive … Continue reading How to improve efficiency by combining two kinds of collaboration

Recruitment Tools: How Can They Increase Your Agency’s Efficiency?

Stacy Lee November 23, 2021 The world of work is continuously evolving and arising new trends and challenges put hiring managers and recruiters under pressure. The COVID-19 crisis was likely the most disruptive change due to exacerbating existing difficulties and creating new ones. In 2020, recruitment agencies had to be more agile than ever and … Continue reading Recruitment Tools: How Can They Increase Your Agency’s Efficiency?

7 Ways VoIP Streamlines Remote Team Efficiency

Grace Lau July 5, 2021 Given the scope and ubiquity of internet-enabled devices and digital communication tools, it could be argued that the shift to a remote employment paradigm was inevitable. Nevertheless, the last 15 months have seen this transformation of our working lives institute itself faster and more comprehensively than any of us could … Continue reading 7 Ways VoIP Streamlines Remote Team Efficiency

4 Ways to Drive Operational Efficiency with Revenue Operations

Drew Cohen April 14, 2021 Revenue operations (RevOps) is quickly turning into the go-to route to boost operational efficiency and profit. Better yet, technology is making it possible to see higher returns than ever before. However, not all business leaders understand the nature of this new RevOps landscape and the best ways to use RevOps … Continue reading 4 Ways to Drive Operational Efficiency with Revenue Operations

How to Use RFP Metrics to Minimize Risk and Enhance Efficiency

AJ Sunder March 12, 2021 When I first started responding to RFPs, few people were paying attention to RFP metrics. Sure, there were definitely some trailblazers who were measuring performance, analyzing wins and losses, and optimizing efficiency… but I certainly wasn’t one of them. For me, responding to RFPs was less of a process than … Continue reading How to Use RFP Metrics to Minimize Risk and Enhance Efficiency