Justin Wong August 12, 2020 As a small business, you probably hear the word “branding” thrown around quite a bit. You know it’s important, but what exactly is small business branding? At Curve, we explain branding as something fairly simple: who your company is, what you represent, and the unique value you offer. However, small … Continue reading 7 Important Factors for Effective Small Business Branding
JJ Tyson August 10, 2020 If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” … Continue reading The Research Behind Effective Email Send Times
Barasha Medhi August 6, 2020 The importance of teamwork is well known. Effective teams are what separates a high performing culture from a mediocre one. However, working from home has resulted in teams to work in a desynchronized way. With the abrupt shift to a remote work setting, without prior measures taken, team members are … Continue reading 5 Easy But Effective Virtual Team Engagement Ideas
Brian Meert July 27, 2020 Austin Distel/Unsplash No matter the type of company you run or the products or services you sell, ad copy has to do one thing: appeal to the reader’s pain points. You have to know what’s keeping your customers up at night, and then you have to show them how you’ll … Continue reading How to Create Effective Facebook Ad Copy
Santhoshi Natarajan July 22, 2020 Today’s sales process involves a sensible mix of both inbound and outbound prospecting and let’s admit that cold calling and emails still remain the lifeline of outbound prospecting technique. The hardest part of prospecting is not to get more leads, schedule a meeting or close more deals but to handle … Continue reading 3 Effective Techniques for Objection Handling
Chris Christoff July 15, 2020 Landing pages are standalone webpages that are created for a specific purpose or campaign. The purpose of a landing page could be to get more email signups, to get people to register for a webinar or other event, download an ebook, or various other goals. Landing pages are so effective … Continue reading How to Write Effective Landing Page Headlines
Stefania Rossi July 14, 2020 As the saying goes, teamwork makes the dreamwork. Building an effective and successful team takes time, and it’s even harder in the case of distributed, remote teams. How can you run effectively a team of persons without, well, meeting in person? With the rise of remote work worldwide, many teams … Continue reading 5 Tips to Encourage Effective Teamwork While Remote
Tools and tech to help improve analysis, decision making, and strategic planning. Ginny Marvin on July 10, 2020 The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He discussed how emerging … Continue reading How technology is changing what it means to be an effective marketer
Jeff Furst June 24, 2020 ContactBabel, a leading analyst firm covering the call center industry that is based in the UK, recently released their 2011 US Contact Center Decision Makers’ Guide (2011 Guide). FurstPerson provided sponsorship of the report. The report covers topics focused on people, process, and technology. The report is based on extensive … Continue reading The Most Effective Tools for Hiring Contact Center Agents
Kat Solukova June 16, 2020 Along with other essential components of your website, such as Contact Pages and FAQs, the “About Us” page is one of the vital things you’ll create for your site. In a world where customers are keen to develop personal relationships with the brands that they buy from, an About Us … Continue reading 6 Essential Elements for Crafting an Effective ‘About Us’ Page
