Apple’s extended holiday return policy is now in effect The grace period gives you extra time to return Apple gifts you just didn’t love. Stephanie Barnes Fri, Nov 3, 2023 Aly Song / reuters Apple’s extended return policy has kicked in, which means the holiday season is officially upon us. Apple typically offers a … Continue reading Apple’s extended holiday return policy is now in effect
The HALO Effect: Is Cross-Media Measurement Here? by Maarten Albarda , Featured Contributor, May 26, 2023 A few weeks ago, I attended the ARF conference in New York, which I wrote about here. During the conference, executives from various platforms and a few walled gardens shared their points of view on the joint industry committee … Continue reading The HALO Effect: Is Cross-Media Measurement Here?
By Michael Grothaus April 28, 2023 Over the past several months, the tech industry has been hit by mass layoffs at nearly every major company, including Meta, Google, Microsoft, and Amazon, to name a few. And just in the last week alone, Dropbox and Lyft joined the fray with significant staff reductions. But … Continue reading Leaders, your mass layoffs may have an unintended side effect that hurts the company’s bottom line
Despite the supply chain crisis, the after-effects of COVID and the threat to coal as an energy source, Santa was determined to make Christmas happen. William Terdoslavich on December 22, 2022 Christmas used to be easy. The kid mail poured in. Santa made the call who was naughty or nice. Elves made the toys, loaded … Continue reading Claus and effect
By Carl D. Marci May 18, 2022 Scanning the news online, a headline catches my attention: “Man, Distracted by Electronic Device, Identified after Falling to Death at Sunset Cliffs.” The authorities identified the victim as a 33-year-old Indiana man who was visiting friends in San Diego. Witnesses said he was not watching he was … Continue reading A neuroscientist on the shifts in our media use and the effect on our brains
Social Media And The Butterfly Effect by Maarten Albarda , Featured Contributor, May 13, 2022 I remember seeing a presentation by Professor Jennifer Aaker at Stanford University in 2010, based on her book “The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change.” The talk, and her book, outlined … Continue reading Social Media And The Butterfly Effect
Dave Bushy December 6, 2021 My apologies to the physicists who might be reading this. I’m no expert on quantum mechanics. But I am a lifelong learner. So when I saw an article recently on “Heisenberg’s Uncertainty Principle,” I read further and learned about what is called the “Observer Effect,” which, in physics, is described … Continue reading The Observer Effect and Heisenberg’s Uncertainty Principle
Steven Imke November 11, 2021 The secret sauce in creating a product or service that has the potential to go viral is adding something that creates more value when more people in the user’s network use or adopt it. This is known as the network effect. Facebook understood the network effect concept very well. If … Continue reading How to Go Viral with the Network Effect?
Gen Z, Millennials Drive Brands To Achieve Halo Effect by Kathy Sheehan , Op-Ed Contributor, September 1, 2021 Many brands want to live under the halo effect, but it’s not something that can be bought or acquired. It happens organically to brands with a strong and authentic stand on important social causes. The halo effect … Continue reading Gen Z, Millennials Drive Brands To Achieve Halo Effect
Randy Soderman January 29, 2021 Did you know that every year, one in three Americans will face a hacker attack on the World Wide Web? That’s one hacker attack every 39 seconds. In order to prevent these attacks, it important to make sure your website is as secure as possible. But how do you ensure … Continue reading HTTP vs HTTPS: How Both Can Effect Your SEO
