Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward. Nadine Dietz & Erica Seidel on June 22, 2017 When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how … Continue reading CMOs at the wheel: How are they Driving the Modern Marketing Organization?
Jessica Mehring — June 20, 2017 Follow @horizonpeak— June 20, 2017 You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content. One thing is for sure, though. Audiences today are harder to engage. They need more from you than a plain ol’ blog post. If … Continue reading 17 Great Microsite Examples for Driving Buyer Interest
Thea Partridge — May 18, 2017 — May 18, 2017 It’s no secret that many companies have struggled with the move to digital marketing. It can be a fast moving and complex beast, so the task of harnessing it to achieve your company objectives can be tricky. That’s completely understandable! However, I think it’s important … Continue reading Why Driving Website Hits Is Just Like Hosting a Conference
Kim Bastian — May 19, 2017 Follow @kimsbastian— May 19, 2017 Finding and keeping top revenue generators is a key challenge that even Best-in-Class companies face. Great leaders understand that their organization is only as strong as its people. To support revenue growth and achieve organizational goals, industry leaders are adopting a relentless focus on … Continue reading Top Industry Trends Driving Sales Talent Strategies
William Harris — May 12, 2017 Follow @wmharris101— May 12, 2017 To succeed in ecommerce, it’s not about being able to drive tons of traffic to your website—it’s about being able to attract the right people. Sending hundreds of thousands of people to your website might help you build brand awareness, but unless you’re focused … Continue reading 8 Great Ideas for Driving More Qualified Traffic to Your Ecommerce Store
Stacey Rudolph — April 7, 2017 — April 7, 2017 According to Gartner, we should expect to continue seeing a surge in mobile traffic over the coming years. TechCrunch further estimates that mobile data traffic will grow by 300% in 2017. It is also worth noting that mobile traffic overtook desktop traffic by 16% in … Continue reading What is Driving the Global Mobile Internet Traffic? [Infographic]
Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, March 30, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
Jacob Baadsgaard — March 23, 2017 Follow @jakebaadsgaard— March 23, 2017 Does sifting through web analytics data drive you nuts? I mean, how important is tracking conversions, really? While you might not have started a business or become a marketer because you love crunching numbers, but the fact of the matter is, setting up and … Continue reading Conversion Tracking: Are You Driving Blind? [Infographic]
Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. Brian Smith on March 7, 2017 Are you ready for pay-per-car marketing? That’s right, PPC is about to take on a whole new meaning. Uber and Lyft recently began testing programs in which … Continue reading Driving local marketing change with Uber, Lyft and self-driving cars
Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, February 22, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
