Tag Archives: down

Investment in martech companies down 87% vs. Q1 of 2023

The first quarter of 2024 saw $1.8 billion invested in martech companies, down from $13.2 billion for the same period last year. Allyson Delaney on May 17, 2024   CabinetM released its Q1 2024 Martech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech … Continue reading Investment in martech companies down 87% vs. Q1 of 2023

Bluesky finally has DMs, with encrypted messaging coming ‘down the line’

Bluesky finally has DMs, with encrypted messaging coming ‘down the line’ For now, the feature only supports person-to-person text chats. karissa bell   Wed, May 22, 2024 Bluesky Bluesky, the open source social media service that began as an internal Twitter project, has gained a key feature as it looks to compete with X and … Continue reading Bluesky finally has DMs, with encrypted messaging coming ‘down the line’

Meta advertisers: Glitchy automated system pushing sales down and costs up

Brands claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Nicola Agius on April 12, 2024   Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per … Continue reading Meta advertisers: Glitchy automated system pushing sales down and costs up

Trust In Google Ads Down, PPC Report Cites AI As Top Priority

Trust In Google Ads Down, PPC Report Cites AI As Top Priority by Laurie Sullivan , Staff Writer @lauriesullivan, April 5, 2024 Implementing artificial intelligence (AI), machine learning (ML) and automation to further develop skills; improve return on ad spend, CPAs, conversions and leads; measurement of first-party data, attribution, removal of cookies, conversion tracking, and Google … Continue reading Trust In Google Ads Down, PPC Report Cites AI As Top Priority