Brands claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Nicola Agius on April 12, 2024 Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per … Continue reading Meta advertisers: Glitchy automated system pushing sales down and costs up
Trust In Google Ads Down, PPC Report Cites AI As Top Priority by Laurie Sullivan , Staff Writer @lauriesullivan, April 5, 2024 Implementing artificial intelligence (AI), machine learning (ML) and automation to further develop skills; improve return on ad spend, CPAs, conversions and leads; measurement of first-party data, attribution, removal of cookies, conversion tracking, and Google … Continue reading Trust In Google Ads Down, PPC Report Cites AI As Top Priority
When Cheq CEO Sat Down With X’s Elon Musk by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2024 It took Cheq CEO Guy Tytunovich many months and a reference from Israel’s Prime Minister to secure time to sit down and talk with X’s Elon Musk about hackers and misinformation across his platform. The outcome might … Continue reading When Cheq CEO Sat Down With X’s Elon Musk
March 20, 2024 7 tips to lock down the right startup investors for the long haul Increase your chances of a successful capital raise with these strategies from the founder who built and scaled Appfire. BY Randall Ward There is plenty of dealmaking potential today for founders and lots of advice out there about how to … Continue reading 7 tips to lock down the right startup investors for the long haul
March 19, 2024 Google is doubling down on generative AI healthcare, with a batch of new tools From medical imaging to personalized health coaching, Google is testing new AI tools with patients and in hospitals. BY Sy Mukherjee On Tuesday, Google announced a suite of new and updated generative-AI and large language models (LLM) tools to … Continue reading Google is doubling down on generative AI healthcare, with a batch of new tools
Instagram’s founders are shutting down Artifact, their year-old news app The app was known for AI-powered features and Reddit-like posting abilities. Karissa Bell Sat, Jan 13, 2024 Artifact Artifact, the buzzy news app from Instagram co-founders Kevin Systrom and Mike Krieger, is shutting down less than a year after its launch. In a note … Continue reading Instagram’s founders are shutting down Artifact, their year-old news app
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform. Nicola Agius on January 10, 2024 Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Beyond this date, … Continue reading Google to shut down Business Profiles websites
Hyperloop One is shutting down The company once wanted to build a high-speed transportation system between Europe and China. Mariella Moon Updated Fri, Dec 22, 2023 David Becker via Getty Images Hyperloop One had once dreamed of building a high-speed freight link between Europe and China, one that could take cargo from one end … Continue reading Hyperloop One is shutting down
Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. Theresa Kushner on December 15, 2023 Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers. This is the first of two articles exploring … Continue reading Breaking down data silos: A practical guide to integrated marketing data
By Michael Grothaus November 27, 2023 Layoffs have hit the tech industry hard in 2023, and now another round is hitting even more employees. The latest company to lay off employees is ByteDance, owner of TikTok. The layoffs, which are expected to officially be announced today, will hit employees working for its Nuverse gaming … Continue reading TikTok owner ByteDance to lay off hundreds as it winds down its failed gaming division
